{"roots":["2117:1760"],"nodeById":{"270:1523":{"id":"270:1523","assetId":"VariableCollectionId:270:1523","type":"VARIABLE_COLLECTION","name":"Variable collection","defaultModeId":"270:0","modes":[{"modeId":"270:0","name":"Desktop"}]},"2057:2098":{"id":"2057:2098","type":"VARIABLE","assetId":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488","name":"box stroke","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3c4dc1fc479285f951b1a718f13039c6588f5ab4/566:477","codeSyntax":{},"valuesByMode":{"270:0":{"r":1.0,"g":1.0,"b":1.0,"a":1.0}}},"2030:2655":{"id":"2030:2655","type":"VARIABLE","assetId":"VariableID:2030:2655","name":"corners_mobile","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":10.0}},"2045:3222":{"id":"2045:3222","type":"VARIABLE","assetId":"VariableID:2045:3222","name":"padding_tablet","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":30.0}},"2120:3370":{"id":"2120:3370","type":"VARIABLE","assetId":"VariableID:2120:3370","name":"padding_vert_tablet","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":40.0}},"2029:2358":{"id":"2029:2358","type":"VARIABLE","assetId":"VariableID:2029:2358","name":"corners_desktop","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":20.0}},"2057:2158":{"type":"COMPONENT","id":"2057:2158","name":"bottom nav","overrideKey":"50:583","absoluteBoundingBox":{"x":-18895.0,"y":770.0,"width":1153.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-18896.390625,"y":770.0,"width":1155.78125,"height":40.0},"relativeTransform":[[1.0,0.0,-18895.0],[0.0,1.0,770.0]],"size":{"x":1153.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2057:2159","2057:2162"]},"2057:2162":{"type":"FRAME","id":"2057:2162","name":"prev","overrideKey":"50:571","absoluteBoundingBox":{"x":-18895.0,"y":770.0,"width":151.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-18896.390625,"y":770.0,"width":160.494140625,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":151.0,"y":40.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.0,"paddingBottom":5.0,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2057:2163","2057:2164"]},"2057:2164":{"type":"TEXT","id":"2057:2164","name":"Previous project","overrideKey":"50:572","absoluteBoundingBox":{"x":-18865.0,"y":779.0,"width":130.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18863.501953125,"y":783.25,"width":127.60546875,"height":16.227294921875},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,9.0]],"size":{"x":130.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Previous project","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2159":{"type":"FRAME","id":"2057:2159","name":"next","overrideKey":"50:568","absoluteBoundingBox":{"x":-17881.0,"y":770.0,"width":139.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-17881.0,"y":770.0,"width":140.390625,"height":40.0},"relativeTransform":[[1.0,0.0,1014.0],[0.0,1.0,0.0]],"size":{"x":139.0,"y":40.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2057:2160","2057:2161"]},"2119:2418":{"type":"COMPONENT","id":"2119:2418","name":"Property 1=mobile","overrideKey":"17:51","absoluteBoundingBox":{"x":70.0,"y":2624.41845703125,"width":570.0,"height":1160.0},"isolatedAbsoluteRenderBounds":{"x":70.0,"y":2624.41845703125,"width":570.0,"height":1160.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,590.0]],"size":{"x":570.0,"y":1160.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":2,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(2,fit-content(100%))","children":["2119:2421","2119:2422"],"componentSetId":"2119:2416"},"2119:2422":{"mainComponentId":"2119:2387","type":"INSTANCE","id":"2119:2422","name":"image square","overrideKey":"17:53","absoluteBoundingBox":{"x":70.0,"y":2624.41845703125,"width":570.0,"height":570.0},"targetAspectRatio":{"x":564.0,"y":564.0},"isolatedAbsoluteRenderBounds":{"x":70.0,"y":2624.41845703125,"width":570.0,"height":570.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.0,"y":570.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2119:2422;17:28"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":570.0,"y":570.0}},"componentId":"2119:2387"}]},"2119:2420":{"mainComponentId":"2119:2387","type":"INSTANCE","id":"2119:2420","name":"image square","overrideKey":"17:36","absoluteBoundingBox":{"x":70.0,"y":2034.41845703125,"width":570.0,"height":570.0},"targetAspectRatio":{"x":564.0,"y":564.0},"isolatedAbsoluteRenderBounds":{"x":70.0,"y":2034.41845703125,"width":570.0,"height":570.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.0,"y":570.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2119:2420;17:28"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":570.0,"y":570.0}},"componentId":"2119:2387"}]},"311:1409":{"id":"311:1409","name":"Lightbox","type":"CODE_COMPONENT","codeExportName":"Code311_1408.default","componentPropertyDefinitions":{"background#36:5":{"type":"TEXT","defaultValue":{"characters":"dark","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"close#36:6":{"type":"TEXT","defaultValue":{"characters":"any","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"closeIcon#65:0":{"type":"BOOLEAN","defaultValue":true},"imageContent#183:0":{"type":"IMAGE","defaultValue":{"image":null,"imageThumbnail":null,"animatedImage":null,"altText":"","originalImageHeight":0,"originalImageWidth":0,"animationFrame":0}},"transition#183:1":{"type":"TEXT","defaultValue":{"characters":"instant","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}}}},"2117:1754":{"type":"COMPONENT","id":"2117:1754","name":"text block secondary with subtitle","overrideKey":"382:4807","absoluteBoundingBox":{"x":-16382.0,"y":3208.923828125,"width":1160.0,"height":292.0},"isolatedAbsoluteRenderBounds":{"x":-16382.0,"y":3208.923828125,"width":1160.0,"height":292.0},"relativeTransform":[[1.0,0.0,-16382.0],[0.0,1.0,3208.923828125]],"size":{"x":1160.0,"y":292.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["2117:1755","2117:1756","2117:1757"]},"2117:1757":{"type":"TEXT","id":"2117:1757","name":"text","overrideKey":"382:4780","absoluteBoundingBox":{"x":-16382.0,"y":3356.923828125,"width":1160.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":-16381.2275390625,"y":3362.74194335938,"width":1156.830078125,"height":132.386474609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,148.0]],"size":{"x":1160.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Though our monetization was strong, the product was viewed as \"too expensive\" for many new users.  Since the product had a revenue share model with creators, it was not possible for us to distribute large amounts of free currency like similar standalone games. We needed a different kind of solution.\n\nI led the development of a new platform-level-only currency type (Sapphires), which could be used to provide new users with a sense of reward without affecting negatively affecting our creator monetization.  We added a streak mechanic and a new Rewards screen to incentivize engagement for early reward.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","listSpacing":12.0,"style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2117:1756":{"type":"TEXT","id":"2117:1756","name":"heading 3","overrideKey":"382:4779","absoluteBoundingBox":{"x":-16382.0,"y":3292.923828125,"width":1160.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":-16380.818359375,"y":3311.1005859375,"width":115.66796875,"height":20.109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":1160.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solutions","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:520c0ca10074ac98c4ef5026e7ec2cb3282567cb/382:990","fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:520c0ca10074ac98c4ef5026e7ec2cb3282567cb/382:990","fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:520c0ca10074ac98c4ef5026e7ec2cb3282567cb/382:990","fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":26.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.4659080505371,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2120:2942":{"type":"COMPONENT_SET","id":"2120:2942","name":"list 2x2 with tags","absoluteBoundingBox":{"x":50.0,"y":3041.0,"width":1100.0,"height":955.0},"isolatedAbsoluteRenderBounds":{"x":50.0,"y":3041.0,"width":1100.0,"height":955.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,3041.0]],"size":{"x":1100.0,"y":955.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2120:2943","2120:2944"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default","mobile"]}}},"2120:2944":{"type":"COMPONENT","id":"2120:2944","name":"Property 1=mobile","overrideKey":"18:134","absoluteBoundingBox":{"x":70.0,"y":3398.0,"width":1060.0,"height":598.0},"isolatedAbsoluteRenderBounds":{"x":58.0,"y":3398.0,"width":1084.0,"height":610.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,357.0]],"size":{"x":1060.0,"y":598.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2120:2947","2120:2948"],"componentSetId":"2120:2942"},"2120:2948":{"mainComponentId":"2120:2717","type":"INSTANCE","id":"2120:2948","name":"Goal List","overrideKey":"18:136","absoluteBoundingBox":{"x":70.0,"y":3717.0,"width":1060.0,"height":279.0},"isolatedAbsoluteRenderBounds":{"x":58.0,"y":3717.0,"width":1084.0,"height":291.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,319.0]],"size":{"x":1060.0,"y":279.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["I2120:2948;18:29","I2120:2948;18:30","I2120:2948;18:31"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":1060.0,"y":279.0}},"componentId":"2120:2717"},{"key":["Fan goals:0"],"value":{"characterStyleOverrides":[],"characters":"Engaged users stayed because:","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.7999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"layoutAlign":"STRETCH","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2717"},{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They liked the sense of building a relationship with characters","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They liked feeling like their choices in the game mattered","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"2120:2947":{"mainComponentId":"2120:2717","type":"INSTANCE","id":"2120:2947","name":"Goal List","overrideKey":"18:135","absoluteBoundingBox":{"x":70.0,"y":3398.0,"width":1060.0,"height":279.0},"isolatedAbsoluteRenderBounds":{"x":58.0,"y":3398.0,"width":1084.0,"height":291.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1060.0,"y":279.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["I2120:2947;18:29","I2120:2947;18:30","I2120:2947;18:31"],"componentProperties":{},"overrides":[{"key":[],"value":{"primaryAxisSizingMode":null,"size":{"x":1060.0,"y":279.0}},"componentId":"2120:2717"},{"key":["Fan goals:0"],"value":{"characterStyleOverrides":[],"characters":"New users churned because:","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.7999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2717"},{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"The product felt expensive, with no way to earn free currency","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":[],"value":{"layoutGrow":null,"primaryAxisSizingMode":null},"componentId":"2120:2715"},{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They didn't understand what they were working toward","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"2120:2715":{"type":"COMPONENT","id":"2120:2715","name":"Project Goal","overrideKey":"18:26","absoluteBoundingBox":{"x":50.0,"y":2508.0,"width":524.0,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":38.0,"y":2496.0,"width":548.0,"height":160.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,2508.0]],"size":{"x":524.0,"y":136.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.01806914806366,0.0277232844382524,-0.0457924641668797],[-1.1642724275589,1.01806914806366,0.64620316028595]],"gradientStops":[{"color":{"r":1.0,"g":0.996530711650848,"b":0.990949213504791,"a":1.0},"position":0.0},{"color":{"r":0.960532546043396,"g":0.967768251895905,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.750689446926117,"g":0.795967161655426,"b":0.855176508426666,"a":1.0},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.0},"radius":12.0,"showShadowBehindNode":false,"spread":0.0}],"boundVariables":{"strokes":[{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2120:2716"]},"2120:2716":{"type":"TEXT","id":"2120:2716","name":"Be able to see all relationship goals within the games I’m playing.","overrideKey":"18:27","absoluteBoundingBox":{"x":90.0,"y":2548.0,"width":444.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":90.9715881347656,"y":2554.75,"width":407.713958740234,"height":46.352294921875},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,40.0]],"size":{"x":444.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Be able to see all relationship goals within the games I’m playing.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":12.0,"listSpacing":12.0,"style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.2000007629395,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3277":{"mainComponentId":"2057:2156","type":"INSTANCE","id":"2120:3277","name":"image hero","absoluteBoundingBox":{"x":-245.5,"y":210.0,"width":335.0,"height":184.827590942383},"targetAspectRatio":{"x":1160.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":210.0,"width":335.0,"height":184.827590942383},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,110.0]],"size":{"x":335.0,"y":184.827590942383},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2120:3277;361:10558"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":184.827590942383}},"componentId":"2057:2156"},{"key":["image hero0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"cornerRadius":null,"rectangleCornerRadiiIndependent":true},"componentId":"2057:2156"}]},"2117:1767":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2117:1767","name":"text block secondary - overview","absoluteBoundingBox":{"x":-2439.0,"y":1345.58618164062,"width":1210.0,"height":280.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":1345.58618164062,"width":1210.0,"height":280.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,1245.58618164062]],"size":{"x":1210.0,"y":280.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1767;352:8755","I2117:1767;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - overview","size":{"x":1210.0,"y":280.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Overview","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"Dorian is a UGC narrative game platform where creators publish and monetize interactive story games. The product had strong creator content and solid monetization — but too many new users were churning before they ever got hooked.\nAs Director of Product Design, I led the end-to-end design of a new retention system: from user research through systems design, UX, visual design, animation, and A/B-tested rollout across dozens of games.\n\nThe result was a 20% lift in D7 retention — driven by two interlocking systems designed around the same principle that makes learning products work: give users a clear sense of what they're working toward, and make the progress feel real.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:2719":{"mainComponentId":"2120:2715","type":"INSTANCE","id":"2120:2719","name":"Project Goal","overrideKey":"18:30","absoluteBoundingBox":{"x":50.0,"y":2752.0,"width":1060.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":38.0,"y":2740.0,"width":1084.0,"height":128.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":1060.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.01806914806366,0.0277232844382524,-0.0457924641668797],[-1.1642724275589,1.01806914806366,0.64620316028595]],"gradientStops":[{"color":{"r":1.0,"g":0.996530711650848,"b":0.990949213504791,"a":1.0},"position":0.0},{"color":{"r":0.960532546043396,"g":0.967768251895905,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.750689446926117,"g":0.795967161655426,"b":0.855176508426666,"a":1.0},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.0},"radius":12.0,"showShadowBehindNode":false,"spread":0.0}],"boundVariables":{"strokes":[{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I2120:2719;18:27"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":1060.0,"y":104.0}},"componentId":"2120:2715"}]},"2120:2943":{"type":"COMPONENT","id":"2120:2943","name":"Property 1=Default","overrideKey":"18:132","absoluteBoundingBox":{"x":70.0,"y":3041.0,"width":1060.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":58.0,"y":3041.0,"width":1084.0,"height":349.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":1060.0,"y":337.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":23.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["2120:2945","2120:2946"],"componentSetId":"2120:2942"},"2120:2946":{"mainComponentId":"2120:2717","type":"INSTANCE","id":"2120:2946","name":"Goal List","overrideKey":"18:106","absoluteBoundingBox":{"x":610.0,"y":3041.0,"width":520.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":598.0,"y":3041.0,"width":544.0,"height":349.0},"relativeTransform":[[1.0,0.0,540.0],[0.0,1.0,0.0]],"size":{"x":520.0,"y":337.0},"fills":[],"constraintValues":{"left":{"pixelOffset":540.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridColumnAnchorIndex":1,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["I2120:2946;18:29","I2120:2946;18:30","I2120:2946;18:31"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":520.0,"y":337.0}},"componentId":"2120:2717"},{"key":["Fan goals:0"],"value":{"characterStyleOverrides":[],"characters":"Engaged users stayed because:","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.7999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"layoutAlign":"STRETCH","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2717"},{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They liked the sense of building a relationship with characters","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They liked feeling like their choices in the game mattered","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"2057:2076":{"type":"TEXT","id":"2057:2076","name":"The Core Team","overrideKey":"338:4946","absoluteBoundingBox":{"x":-18405.0,"y":4499.0,"width":206.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":-18404.404296875,"y":4502.94189453125,"width":108.33203125,"height":11.22314453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2062":{"type":"FRAME","id":"2057:2062","name":"team","overrideKey":"331:1445","absoluteBoundingBox":{"x":-18189.0,"y":4304.0,"width":300.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-18189.0,"y":4304.0,"width":300.0,"height":122.0},"relativeTransform":[[1.0,0.0,686.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":122.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2063","2057:2064"]},"2120:3281":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3281","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-245.5,"y":1315.82763671875,"width":335.0,"height":276.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":1315.82763671875,"width":335.0,"height":276.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1215.82763671875]],"size":{"x":335.0,"y":276.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3281;352:8755","I2120:3281;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - challenge","size":{"x":335.0,"y":276.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"My first move was research, not solutions. I ran rolling FTUE playtests to identify friction points in the day-one experience, and personally conducted 30-minute 1:1 interviews with our most engaged users to understand what was keeping them around.\n\nThe contrast between churners and retained users was sharp — and instructive.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2057:2051":{"type":"COMPONENT_SET","id":"2057:2051","name":"project stats module","absoluteBoundingBox":{"x":-18895.0,"y":4284.0,"width":1119.0,"height":803.0},"isolatedAbsoluteRenderBounds":{"x":-18895.0,"y":4284.0,"width":1119.0,"height":803.0},"relativeTransform":[[1.0,0.0,-18895.0],[0.0,1.0,4284.0]],"size":{"x":1119.0,"y":803.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2057:2052","2057:2065","2057:2078"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"desktop","variantOptions":["desktop","mobileX","mobile","tablet"]}}},"2057:2087":{"type":"TEXT","id":"2057:2087","name":"The Core Team","overrideKey":"331:1505","absoluteBoundingBox":{"x":-18875.0,"y":4789.0,"width":146.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18874.32421875,"y":4793.46728515625,"width":122.775390625,"height":12.7197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":146.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2083":{"type":"FRAME","id":"2057:2083","name":"tools","overrideKey":"331:1507","absoluteBoundingBox":{"x":-18875.0,"y":4745.0,"width":345.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4745.0,"width":345.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,66.0]],"size":{"x":345.0,"y":22.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"HORIZONTAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","children":["2057:2084","2057:2085"]},"2057:2073":{"type":"TEXT","id":"2057:2073","name":"Figma","overrideKey":"338:4951","absoluteBoundingBox":{"x":-18640.0,"y":4530.0,"width":206.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":-18638.6796875,"y":4533.75,"width":40.529296875,"height":14.48876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,31.0]],"size":{"x":206.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2081":{"type":"TEXT","id":"2057:2081","name":"My Role","overrideKey":"331:1511","absoluteBoundingBox":{"x":-18875.0,"y":4679.0,"width":146.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18873.78125,"y":4683.63623046875,"width":63.25,"height":15.8408203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":146.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2119:2388":{"type":"RECTANGLE","id":"2119:2388","name":"flow onboarding","overrideKey":"17:28","absoluteBoundingBox":{"x":50.0,"y":1410.41845703125,"width":564.0,"height":564.0},"isolatedAbsoluteRenderBounds":{"x":50.0,"y":1410.41845703125,"width":564.0,"height":564.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":564.0,"y":564.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e9c4f46b19f19193d65854c30d9fc7d7ea631e38","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"final UI mock","ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"2057:2066":{"type":"FRAME","id":"2057:2066","name":"cells","overrideKey":"338:4940","absoluteBoundingBox":{"x":-18875.0,"y":4499.0,"width":720.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4499.0,"width":720.0,"height":107.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":720.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["2057:2067","2057:2070","2057:2071","2057:2074","2057:2075"]},"2057:2077":{"type":"TEXT","id":"2057:2077","name":"VP of Content VP of Marketing Director of PM Lead Engineer","overrideKey":"338:4947","absoluteBoundingBox":{"x":-18405.0,"y":4530.0,"width":206.0,"height":76.0},"isolatedAbsoluteRenderBounds":{"x":-18404.6171875,"y":4533.57958984375,"width":111.771484375,"height":71.6591796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,31.0]],"size":{"x":206.0,"y":76.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nLead Engineer","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3280":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3280","name":"text block secondary - overview","absoluteBoundingBox":{"x":-245.5,"y":850.827575683594,"width":335.0,"height":435.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":850.827575683594,"width":335.0,"height":435.000061035156},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,750.827575683594]],"size":{"x":335.0,"y":435.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3280;352:8755","I2120:3280;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - overview","size":{"x":335.0,"y":435.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Overview","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"Dorian is a UGC narrative game platform where creators publish and monetize interactive story games. The product had strong creator content and solid monetization — but too many new users were churning before they ever got hooked.\nAs Director of Product Design, I led the end-to-end design of a new retention system: from user research through systems design, UX, visual design, animation, and A/B-tested rollout across dozens of games.\n\nThe result was a 20% lift in D7 retention — driven by two interlocking systems designed around the same principle that makes learning products work: give users a clear sense of what they're working toward, and make the progress feel real.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2057:2065":{"type":"COMPONENT","id":"2057:2065","name":"Property 1=tablet","overrideKey":"338:4939","absoluteBoundingBox":{"x":-18875.0,"y":4499.0,"width":720.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4499.0,"width":720.0,"height":107.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,215.0]],"size":{"x":720.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["2057:2066"],"componentSetId":"2057:2051"},"2057:2074":{"type":"RECTANGLE","id":"2057:2074","name":"div new","overrideKey":"343:8254","absoluteBoundingBox":{"x":-18420.0,"y":4499.0,"width":1.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-18420.0,"y":4499.0,"width":1.0,"height":107.0},"relativeTransform":[[1.0,0.0,455.0],[0.0,1.0,0.0]],"size":{"x":1.0,"y":107.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2057:2071":{"type":"FRAME","id":"2057:2071","name":"tools","overrideKey":"338:4949","absoluteBoundingBox":{"x":-18640.0,"y":4499.0,"width":206.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":-18640.0,"y":4499.0,"width":206.0,"height":50.0},"relativeTransform":[[1.0,0.0,235.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2072","2057:2073"]},"2120:2720":{"mainComponentId":"2120:2715","type":"INSTANCE","id":"2120:2720","name":"Project Goal","overrideKey":"18:31","absoluteBoundingBox":{"x":50.0,"y":2869.0,"width":1060.0,"height":104.0},"isolatedAbsoluteRenderBounds":{"x":38.0,"y":2857.0,"width":1084.0,"height":128.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,165.0]],"size":{"x":1060.0,"y":104.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.01806914806366,0.0277232844382524,-0.0457924641668797],[-1.1642724275589,1.01806914806366,0.64620316028595]],"gradientStops":[{"color":{"r":1.0,"g":0.996530711650848,"b":0.990949213504791,"a":1.0},"position":0.0},{"color":{"r":0.960532546043396,"g":0.967768251895905,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.750689446926117,"g":0.795967161655426,"b":0.855176508426666,"a":1.0},"blendMode":"NORMAL","offset":{"x":0.0,"y":0.0},"radius":12.0,"showShadowBehindNode":false,"spread":0.0}],"boundVariables":{"strokes":[{"type":"VARIABLE_ALIAS","id":"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I2120:2720;18:27"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":1060.0,"y":104.0}},"componentId":"2120:2715"}]},"2119:2492":{"id":"2119:2492","type":"VARIABLE","assetId":"VariableID:2119:2492","name":"padding_vert_desktop","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":50.0}},"2057:2067":{"type":"FRAME","id":"2057:2067","name":"role","overrideKey":"338:4941","absoluteBoundingBox":{"x":-18875.0,"y":4499.0,"width":206.0,"height":69.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4499.0,"width":206.0,"height":69.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":69.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2068","2057:2069"]},"2057:2069":{"type":"TEXT","id":"2057:2069","name":"User Research Product Design","overrideKey":"338:4943","absoluteBoundingBox":{"x":-18875.0,"y":4530.0,"width":206.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":-18873.6796875,"y":4534.0908203125,"width":106.23828125,"height":33.14794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,31.0]],"size":{"x":206.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Research\nProduct Design","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3293":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3293","name":"text block secondary - goals","absoluteBoundingBox":{"x":-245.5,"y":5988.82763671875,"width":335.0,"height":531.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":5988.82763671875,"width":335.0,"height":531.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5888.82763671875]],"size":{"x":335.0,"y":531.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3293;352:8755","I2120:3293;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":335.0,"y":531.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Reflection","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention problem at Dorian wasn't really about currency or content. It was about meaning. New users churned because nothing in the early experience told them what they were building toward or made them feel like they were making real progress.\n\nThe systems I designed — streaks, goals, progression, level-ups — are all answers to the same underlying question that drives retention in games, in learning products, and in any app where habit formation is the goal: what am I working toward, and does my progress feel real?\n\nWhen the answer to that question is clear and emotionally satisfying, users come back. The 20% D7 lift is evidence of that. So is the fact that the system became a platform-level foundation that creators across dozens of games built their engagement strategies on top of.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2057:2053":{"type":"FRAME","id":"2057:2053","name":"cells","overrideKey":"190:4814","absoluteBoundingBox":{"x":-18875.0,"y":4304.0,"width":1040.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4304.0,"width":1040.0,"height":122.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1040.0,"y":122.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":21.0,"primaryAxisSizingMode":"FIXED","children":["2057:2054","2057:2057","2057:2058","2057:2061","2057:2062"]},"2057:2064":{"type":"TEXT","id":"2057:2064","name":"VP of Content VP of Marketing Director of PM Lead Engineer","overrideKey":"331:1447","absoluteBoundingBox":{"x":-18189.0,"y":4338.0,"width":300.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":-18188.564453125,"y":4342.056640625,"width":126.673828125,"height":82.61376953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,34.0]],"size":{"x":300.0,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nLead Engineer","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2055":{"type":"TEXT","id":"2057:2055","name":"My Role","overrideKey":"190:4797","absoluteBoundingBox":{"x":-18875.0,"y":4304.0,"width":300.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18873.78125,"y":4308.63623046875,"width":63.25,"height":15.8408203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2063":{"type":"TEXT","id":"2057:2063","name":"The Core Team","overrideKey":"331:1446","absoluteBoundingBox":{"x":-18189.0,"y":4304.0,"width":300.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18188.32421875,"y":4308.46728515625,"width":122.775390625,"height":12.7197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:2713":{"key":"613a7d2142e6040691428898a07ff1b66897b49f","name":"Body 2","styleType":"TEXT","remote":true,"description":"","id":"2120:2713","assetId":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","type":"STYLE","style":{"fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":123.152702331543,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2057:2061":{"type":"RECTANGLE","id":"2057:2061","name":"div new","overrideKey":"343:8234","absoluteBoundingBox":{"x":-18211.0,"y":4304.0,"width":1.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-18211.0,"y":4304.0,"width":1.0,"height":122.0},"relativeTransform":[[1.0,0.0,664.0],[0.0,1.0,0.0]],"size":{"x":1.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2057:2060":{"type":"TEXT","id":"2057:2060","name":"Figma","overrideKey":"331:1400","absoluteBoundingBox":{"x":-18532.0,"y":4338.0,"width":300.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18530.501953125,"y":4342.25,"width":45.931640625,"height":16.42041015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,34.0]],"size":{"x":300.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2059":{"type":"TEXT","id":"2057:2059","name":"Tools","overrideKey":"331:1399","absoluteBoundingBox":{"x":-18532.0,"y":4304.0,"width":300.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18531.32421875,"y":4308.63623046875,"width":42.970703125,"height":12.544921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"8:495":{"type":"TEXT","id":"8:495","name":"Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":-0.160000011324883,"y":4.71999931335449,"width":21.5926246643066,"height":15.8719997406006},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6399993896484,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2057:2057":{"type":"RECTANGLE","id":"2057:2057","name":"div new","overrideKey":"343:8225","absoluteBoundingBox":{"x":-18554.0,"y":4304.0,"width":1.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-18554.0,"y":4304.0,"width":1.0,"height":122.0},"relativeTransform":[[1.0,0.0,321.0],[0.0,1.0,0.0]],"size":{"x":1.0,"y":122.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2057:2054":{"type":"FRAME","id":"2057:2054","name":"role","overrideKey":"190:4796","absoluteBoundingBox":{"x":-18875.0,"y":4304.0,"width":300.0,"height":78.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4304.0,"width":300.0,"height":78.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":78.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2055","2057:2056"]},"2057:2056":{"type":"TEXT","id":"2057:2056","name":"User Research Product Design","overrideKey":"190:4798","absoluteBoundingBox":{"x":-18875.0,"y":4338.0,"width":300.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":-18873.501953125,"y":4342.63623046875,"width":120.40234375,"height":38.0341796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,34.0]],"size":{"x":300.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Research\nProduct Design","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2080":{"type":"FRAME","id":"2057:2080","name":"role","overrideKey":"331:1510","absoluteBoundingBox":{"x":-18875.0,"y":4679.0,"width":345.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4679.0,"width":345.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":345.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"HORIZONTAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","children":["2057:2081","2057:2082"]},"2118:2131":{"type":"TEXT","id":"2118:2131","name":"title","overrideKey":"1:203","absoluteBoundingBox":{"x":0.0,"y":909.0,"width":1160.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":2.73295474052429,"y":921.034118652344,"width":1105.57250976562,"height":49.1931762695312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,46.0]],"size":{"x":1160.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Title goes here up to as many lines as needed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:189ec26bae51e4b63ea2b3b5bac62dcaba08314c/353:24354","fontFamily":"Inter","fontPostScriptName":"Inter-Light","fontStyle":"Light","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:189ec26bae51e4b63ea2b3b5bac62dcaba08314c/353:24354","fontSize":52.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.9375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:189ec26bae51e4b63ea2b3b5bac62dcaba08314c/353:24354","fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":46.875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":52.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":62.9318161010742,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2120:2718":{"type":"TEXT","id":"2120:2718","name":"Fan goals:","overrideKey":"18:29","absoluteBoundingBox":{"x":50.0,"y":2704.0,"width":423.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":51.5980110168457,"y":2708.45458984375,"width":94.4460296630859,"height":18.863525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":423.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Fan goals:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2045440673828,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2057:2156":{"type":"COMPONENT","id":"2057:2156","name":"image hero","overrideKey":"361:10562","absoluteBoundingBox":{"x":-16382.0,"y":5205.7607421875,"width":1160.0,"height":640.0},"targetAspectRatio":{"x":1160.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":-16382.0,"y":5205.7607421875,"width":1160.0,"height":640.0},"relativeTransform":[[1.0,0.0,-16382.0],[0.0,1.0,5205.7607421875]],"size":{"x":1160.0,"y":640.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[{"codeComponentId":"CodeComponentId:045adb8739b257fb4317e6e163b75a55aec729e7/210:3","assignments":{"closeIcon":false},"assignmentDataById":{"65:0":{"type":0,"resolvedType":0,"value":false}},"codeBehaviorData":{"category":"mouse","nodeTypes":[],"apiVersion":0},"behaviorType":"code"}]},"children":["2057:2157"]},"496:2615":{"type":"TEXT","id":"496:2615","name":"George Rodgers","absoluteBoundingBox":{"x":-18777.0,"y":5887.5,"width":124.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":-18777.0,"y":5887.5,"width":124.0,"height":23.0},"relativeTransform":[[1.0,0.0,78.0],[0.0,1.0,4.5]],"size":{"x":124.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"George Rodgers","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","paragraphSpacing":16.0,"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","paragraphSpacing":16.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"496:2614":{"type":"RECTANGLE","id":"496:2614","name":"favicon anim","absoluteBoundingBox":{"x":-18855.0,"y":5883.0,"width":32.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-18855.0,"y":5883.0,"width":32.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"f5abf07fe82cb78ace54b6dff09ff3e702c4461d","originalImageWidth":52,"originalImageHeight":52,"videoRef":"6bd6f48f89ed6ece454c3d158359df6cbb8c5a96","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":false,"muted":true,"showControls":false}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"icon","ariaAttributes":{},"interactions":[]},"2061:15620":{"type":"COMPONENT","id":"2061:15620","name":"Property 1=Tablet","absoluteBoundingBox":{"x":-18885.0,"y":5739.0,"width":1180.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5739.0,"width":1180.0,"height":80.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,140.0]],"size":{"x":1180.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2061:15623","2061:15626","2061:15629"],"componentSetId":"496:2579"},"2061:15630":{"type":"TEXT","id":"2061:15630","name":"Email","absoluteBoundingBox":{"x":-18018.0,"y":5769.5,"width":50.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-18015.625,"y":5777.03369140625,"width":46.07421875,"height":15.63427734375},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,-0.5]],"size":{"x":50.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"mailto:georgerodgers@gmail.com","openInNewTab":false},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3289":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3289","name":"text block secondary - goals","absoluteBoundingBox":{"x":-245.5,"y":3682.82763671875,"width":335.0,"height":572.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":3682.82763671875,"width":335.0,"height":572.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3582.82763671875]],"size":{"x":335.0,"y":572.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3289;352:8755","I2120:3289;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":335.0,"y":572.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Solution 2: The Goals and Progression System","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention insight from user interviews — that engaged users felt like they were building real relationships with characters — pointed directly to the second solution.\n\nMany Dorian games are dating sims. Players make choices that affect their relationship with characters, but the existing UI gave them no way to track that progress or understand what they were working toward. The system existed; the feedback loop didn't.\n\nI designed a Goals system that any creator could add to their games, giving players explicit targets to work toward and visible progress tracking across all of them. Rewards were framed as character level-ups — not abstract point thresholds, but the sense that your relationship with a character was deepening as a direct result of your choices.","lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2107"}]},"2061:15628":{"type":"TEXT","id":"2061:15628","name":"George Rodgers","absoluteBoundingBox":{"x":-18807.0,"y":5764.5,"width":167.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":-18805.54296875,"y":5772.2919921875,"width":164.58984375,"height":23.18408203125},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,-1.5]],"size":{"x":167.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"George Rodgers","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:10:566","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:10:566","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:10:566","fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:10:566","fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2061:15627":{"type":"RECTANGLE","id":"2061:15627","name":"favicon anim","absoluteBoundingBox":{"x":-18855.0,"y":5767.5,"width":32.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-18855.0,"y":5767.5,"width":32.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1.5]],"size":{"x":32.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"f5abf07fe82cb78ace54b6dff09ff3e702c4461d","originalImageWidth":52,"originalImageHeight":52,"videoRef":"6bd6f48f89ed6ece454c3d158359df6cbb8c5a96","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":false,"muted":true,"showControls":false}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"icon","ariaAttributes":{},"interactions":[]},"2057:2075":{"type":"FRAME","id":"2057:2075","name":"team","overrideKey":"338:4945","absoluteBoundingBox":{"x":-18405.0,"y":4499.0,"width":206.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-18405.0,"y":4499.0,"width":206.0,"height":107.0},"relativeTransform":[[1.0,0.0,470.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2076","2057:2077"]},"2061:15623":{"type":"SVG","id":"2061:15623","name":"frame","absoluteBoundingBox":{"x":-18885.0,"y":5739.0,"width":1180.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5739.0,"width":1180.0,"height":80.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1180.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"image","ariaAttributes":{},"interactions":[],"hash":"6cde5f862c4a15cb85f4fc73c69a835e2f4bcb98"},"2118:2132":{"type":"TEXT","id":"2118:2132","name":"subtitle","overrideKey":"16:23","absoluteBoundingBox":{"x":0.0,"y":987.0,"width":1160.0,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":987.0,"width":1160.0,"height":36.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,124.0]],"size":{"x":1160.0,"y":36.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Title goes here up to as many lines as needed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.3068161010742,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"226:9047":{"key":"a4723e90244d93cba1929118d9244c5c07f57d7e","name":"Header 2","styleType":"TEXT","remote":false,"description":"","id":"226:9047","assetId":"StyleId:226:9047","type":"STYLE","style":{"fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":85.2713241577148,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"496:2581":{"type":"FRAME","id":"496:2581","name":"Frame 3","absoluteBoundingBox":{"x":-18915.0,"y":5619.0,"width":1190.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18915.0,"y":5619.0,"width":1190.0,"height":80.0},"relativeTransform":[[1.0,0.0,-30.0],[0.0,1.0,0.0]],"size":{"x":1190.0,"y":80.0},"fills":[],"constraintValues":{"left":{"pixelOffset":-30.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingLeft":30.0,"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["496:2645","496:2585","496:2588"]},"496:2588":{"type":"FRAME","id":"496:2588","name":"RIGHT","absoluteBoundingBox":{"x":-18082.0,"y":5647.0,"width":318.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-18082.0,"y":5647.0,"width":318.0,"height":28.0},"relativeTransform":[[1.0,0.0,833.0],[0.0,1.0,28.0]],"size":{"x":318.0,"y":28.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-39.0,"sizeFraction":1.0},"top":{"pixelOffset":28.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":30.0,"paddingLeft":30.0,"layoutMode":"HORIZONTAL","itemSpacing":36.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","children":["496:2589","496:2590","496:2591"]},"496:2587":{"type":"TEXT","id":"496:2587","name":"George Rodgers","absoluteBoundingBox":{"x":-18807.0,"y":5645.5,"width":167.0,"height":31.0},"isolatedAbsoluteRenderBounds":{"x":-18805.54296875,"y":5650.2919921875,"width":164.58984375,"height":23.18408203125},"relativeTransform":[[1.0,0.0,78.0],[0.0,1.0,2.5]],"size":{"x":167.0,"y":31.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"George Rodgers","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:10:566","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:10:566","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:10:566","fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:10:566","fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"496:2586":{"type":"RECTANGLE","id":"496:2586","name":"favicon anim","absoluteBoundingBox":{"x":-18855.0,"y":5645.0,"width":32.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-18855.0,"y":5645.0,"width":32.0,"height":32.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,2.0]],"size":{"x":32.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"f5abf07fe82cb78ace54b6dff09ff3e702c4461d","originalImageWidth":52,"originalImageHeight":52,"videoRef":"6bd6f48f89ed6ece454c3d158359df6cbb8c5a96","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":false,"muted":true,"showControls":false}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"icon","ariaAttributes":{},"interactions":[]},"496:2604":{"type":"COMPONENT","id":"496:2604","name":"Property 1=Mobile","absoluteBoundingBox":{"x":-18885.0,"y":5859.0,"width":390.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5859.0,"width":390.0,"height":80.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,260.0]],"size":{"x":390.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2061:15643","496:2609","496:2613"],"componentSetId":"496:2579"},"2120:3371":{"id":"2120:3371","type":"VARIABLE","assetId":"VariableID:2120:3371","name":"padding_vert_mobile","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":30.0}},"2120:3286":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2120:3286","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-245.5,"y":2647.82763671875,"width":335.0,"height":447.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":2647.82763671875,"width":335.0,"height":447.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2547.82763671875]],"size":{"x":335.0,"y":447.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3286;382:4778","I2120:3286;382:4779","I2120:3286;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":447.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":85.2713241577148,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"The cost perception problem had a structural constraint built in. Dorian operates on a creator revenue share model, which meant we couldn't distribute large amounts of free premium currency without cutting into creator earnings. The usual free-to-play playbook wasn't available to us.\n\nSo I designed around the constraint rather than against it.\n\nI led the creation of a new platform-level currency — Sapphires — that existed separately from the creator monetization economy. Sapphires could be distributed freely to new users as rewards without affecting creator revenue at all.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2061:15629":{"type":"FRAME","id":"2061:15629","name":"RIGHT","absoluteBoundingBox":{"x":-18048.0,"y":5770.0,"width":318.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-18048.0,"y":5770.0,"width":318.0,"height":28.0},"relativeTransform":[[1.0,0.0,837.0],[0.0,1.0,31.0]],"size":{"x":318.0,"y":28.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-25.0,"sizeFraction":1.0},"top":{"pixelOffset":31.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":30.0,"paddingLeft":30.0,"layoutMode":"HORIZONTAL","itemSpacing":36.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","children":["2061:15630","2061:15631","2061:15632"]},"2117:1766":{"mainComponentId":"2057:2052","type":"INSTANCE","id":"2117:1766","name":"project stats module","absoluteBoundingBox":{"x":-2439.0,"y":1173.58618164062,"width":1210.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":1173.58618164062,"width":1210.0,"height":122.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,1073.58618164062]],"size":{"x":1210.0,"y":122.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["I2117:1766;190:4814"],"componentSetId":"2057:2051","componentProperties":{"Property 1":{"value":"desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":122.0}},"componentId":"2057:2052"},{"key":["cells0","role0","My Role0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"},{"key":["cells0","role0","User Research Product Design0"],"value":{"characterStyleOverrides":[],"characters":"User Research\nProduct Design\nVisual Design & Animation","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"},{"key":["cells0","tools0","Tools0"],"value":{"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"},{"key":["cells0","tools0","Figma0"],"value":{"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"},{"key":["cells0","team0","The Core Team0"],"value":{"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"},{"key":["cells0","team0","VP of Content VP of Marketing Director of PM Lead Engineer0"],"value":{"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nVP of Engineering","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2052"}]},"2057:2070":{"type":"RECTANGLE","id":"2057:2070","name":"div new","overrideKey":"343:8264","absoluteBoundingBox":{"x":-18655.0,"y":4499.0,"width":1.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-18655.0,"y":4499.0,"width":1.0,"height":107.0},"relativeTransform":[[1.0,0.0,220.0],[0.0,1.0,0.0]],"size":{"x":1.0,"y":107.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"335:3156":{"type":"TEXT","id":"335:3156","name":"Tile title","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.434659123420715,"y":4.63636302947998,"width":20.1090202331543,"height":16.0340919494629},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":13.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3288":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2120:3288","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-245.5,"y":3355.82763671875,"width":335.0,"height":297.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":3355.82763671875,"width":335.0,"height":297.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3255.82763671875]],"size":{"x":335.0,"y":297.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3288;382:4778","I2120:3288;382:4779","I2120:3288;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":297.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":85.2713241577148,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"To give Sapphires an earning mechanic with real habit-forming teeth, I designed a daily login streak system. Log in each day and earn Sapphires. Complete an episode on that day and earn a 2X bonus. The mechanic created a simple, repeatable daily ritual — the kind of low-friction habit loop that sits at the core of every successful retention system, from Duolingo's streaks to fitness app check-ins.\n\nThe streak was supported by a new Rewards screen that made progress visible and satisfying, giving new users an immediate sense of reward and a reason to return tomorrow.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2120:3287":{"type":"FRAME","id":"2120:3287","name":"dorian_sapphires","absoluteBoundingBox":{"x":-245.5,"y":3124.82763671875,"width":335.0,"height":201.0},"targetAspectRatio":{"x":2000.0,"y":1200.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":3124.82763671875,"width":335.0,"height":201.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3024.82763671875]],"size":{"x":335.0,"y":201.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"736d0a4119102daf3208a11a536a4ada763d6027","originalImageWidth":3000,"originalImageHeight":1800,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Sapphires mocks","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"code":[{"codeComponentId":"CodeComponentId:045adb8739b257fb4317e6e163b75a55aec729e7/210:3","assignments":{},"assignmentDataById":{},"codeBehaviorData":{"category":"mouse","nodeTypes":[],"apiVersion":0},"behaviorType":"code"}]},"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"rectangleCornerRadiiIndependent":true,"clipsContent":true,"children":[]},"2120:3185":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3185","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-1095.0,"y":1995.27587890625,"width":730.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":-1095.0,"y":1995.27587890625,"width":730.0,"height":175.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,1895.27587890625]],"size":{"x":730.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":730.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3185;352:8755","I2120:3185;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"maxHeight":null,"maxWidth":730.0,"name":"text block secondary - challenge","primaryAxisSizingMode":null,"size":{"x":730.0,"y":175.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"That second finding was the more important one. Retained users weren't just consuming content — they were progressing toward something meaningful. They had a sense of investment and forward momentum that new users never got a chance to develop.\n\nThis is the same dynamic that drives retention in effective learning products: not the content itself, but the feeling that you're becoming something. The design challenge was to engineer that feeling from day one, before users had time to churn.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:3283":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3283","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-230.5,"y":2341.82763671875,"width":305.0,"height":276.0},"isolatedAbsoluteRenderBounds":{"x":-230.5,"y":2341.82763671875,"width":305.0,"height":276.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,2241.82763671875]],"size":{"x":305.0,"y":276.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":305.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3283;352:8755","I2120:3283;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"counterAxisAlignItems":null,"counterAxisSizingMode":"FIXED","layoutPositioning":null,"maxHeight":null,"maxWidth":305.0,"name":"text block secondary - challenge","primaryAxisSizingMode":null,"size":{"x":305.0,"y":276.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"That second finding was the more important one. Retained users weren't just consuming content — they were progressing toward something meaningful. They had a sense of investment and forward momentum that new users never got a chance to develop.\n\nThis is the same dynamic that drives retention in effective learning products: not the content itself, but the feeling that you're becoming something. The design challenge was to engineer that feeling from day one, before users had time to churn.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2119:2417":{"type":"COMPONENT","id":"2119:2417","name":"Property 1=desktop","overrideKey":"17:47","absoluteBoundingBox":{"x":70.0,"y":2034.41845703125,"width":1160.0,"height":570.0},"targetAspectRatio":{"x":1160.0,"y":570.0},"isolatedAbsoluteRenderBounds":{"x":70.0,"y":2034.41845703125,"width":1160.0,"height":570.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":570.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["2119:2419","2119:2420"],"componentSetId":"2119:2416"},"2057:2008":{"id":"2057:2008","type":"VARIABLE","assetId":"VariableID:c38c3f0867592b89f7df998b978e78370d4d6e86/566:497","name":"padding_desktop","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:3c4dc1fc479285f951b1a718f13039c6588f5ab4/566:477","codeSyntax":{},"valuesByMode":{"270:0":35.0}},"2061:15626":{"type":"FRAME","id":"2061:15626","name":"LEFT","absoluteBoundingBox":{"x":-18855.0,"y":5766.0,"width":215.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":-18855.0,"y":5766.0,"width":215.0,"height":35.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,27.0]],"size":{"x":215.0,"y":35.0},"fills":[],"constraintValues":{"left":{"pixelOffset":30.0,"sizeFraction":0.0},"top":{"pixelOffset":27.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2061,"localID":15634},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2061:15627","2061:15628"]},"190:4346":{"type":"TEXT","id":"190:4346","name":"Home Tile Description","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":0.409090936183929,"y":4.3636360168457,"width":18.9261379241943,"height":15.0909099578857},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.3999977111816,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3292":{"mainComponentId":"2119:2418","type":"INSTANCE","id":"2120:3292","name":"image square 2up","absoluteBoundingBox":{"x":-245.5,"y":5268.82763671875,"width":335.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":5268.82763671875,"width":335.0,"height":690.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5168.82763671875]],"size":{"x":335.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":2,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(2,fit-content(100%))","children":["I2120:3292;17:52","I2120:3292;17:53"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"counterAxisSizingMode":null,"size":{"x":335.0,"y":690.0}},"componentId":"2119:2418"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"cornerRadius":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5a68331379a6e583f77ff23c144fe839e52663ee","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}],"rectangleCornerRadiiIndependent":true},"componentId":"2119:2387"}]},"componentId":"2119:2418"},{"key":["image square1"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"cornerRadius":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4ee5585302bd785e065adda59bcc3349cba3ed9","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}],"rectangleCornerRadiiIndependent":true},"componentId":"2119:2387"}]},"componentId":"2119:2418"}]},"2120:3276":{"mainComponentId":"496:2604","type":"INSTANCE","id":"2120:3276","name":"header","absoluteBoundingBox":{"x":-247.0,"y":100.0,"width":338.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-247.0,"y":100.0,"width":338.0,"height":80.0},"relativeTransform":[[1.0,0.0,18.5],[0.0,1.0,0.0]],"size":{"x":338.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I2120:3276;2061:15643","I2120:3276;496:2609","I2120:3276;496:2613"],"componentSetId":"496:2579","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":338.0,"y":80.0},"interactions":[{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"496:2604"},{"key":["LEFT0"],"value":{"interactions":[{"id":{"sessionID":2042,"localID":2857},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"496:2604"}]},"2120:2714":{"key":"64042e8341b80706352f5b6e4a26af64af02301d","name":"Header 3","styleType":"TEXT","remote":true,"description":"","id":"2120:2714","assetId":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","type":"STYLE","style":{"fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.6399993896484,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2120:3176":{"type":"FRAME","id":"2120:3176","name":"Tablet","absoluteBoundingBox":{"x":-1130.0,"y":100.0,"width":800.0,"height":5135.0},"isolatedAbsoluteRenderBounds":{"x":-1130.0,"y":100.0,"width":800.0,"height":5135.0},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":5135.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.976470589637756,"b":0.976470589637756,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["2120:3177"]},"2061:15632":{"type":"TEXT","id":"2061:15632","name":"About","absoluteBoundingBox":{"x":-17818.0,"y":5769.5,"width":58.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-17817.009765625,"y":5777.03369140625,"width":56.802734375,"height":15.63427734375},"relativeTransform":[[1.0,0.0,230.0],[0.0,1.0,-0.5]],"size":{"x":58.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3182":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3182","name":"text block secondary - overview","absoluteBoundingBox":{"x":-1100.0,"y":995.27587890625,"width":740.0,"height":334.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":995.27587890625,"width":740.0,"height":334.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,895.27587890625]],"size":{"x":740.0,"y":334.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3182;352:8755","I2120:3182;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - overview","size":{"x":740.0,"y":334.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Overview","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"Dorian is a UGC narrative game platform where creators publish and monetize interactive story games. The product had strong creator content and solid monetization — but too many new users were churning before they ever got hooked.\nAs Director of Product Design, I led the end-to-end design of a new retention system: from user research through systems design, UX, visual design, animation, and A/B-tested rollout across dozens of games.\n\nThe result was a 20% lift in D7 retention — driven by two interlocking systems designed around the same principle that makes learning products work: give users a clear sense of what they're working toward, and make the progress feel real.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"496:2611":{"type":"TEXT","id":"496:2611","name":"LinkedIn","absoluteBoundingBox":{"x":-18692.0,"y":5886.0,"width":71.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-18689.583984375,"y":5893.00634765625,"width":67.34765625,"height":14.12646484375},"relativeTransform":[[1.0,0.0,107.0],[0.0,1.0,-4.0]],"size":{"x":71.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","listSpacing":12.0,"style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/george-rodgers-05a0391/","openInNewTab":false},"listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3195":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3195","name":"text block secondary - goals","absoluteBoundingBox":{"x":-1100.0,"y":4668.51708984375,"width":740.0,"height":359.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":4668.51708984375,"width":740.0,"height":359.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,4568.51708984375]],"size":{"x":740.0,"y":359.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3195;352:8755","I2120:3195;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":740.0,"y":359.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Reflection","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention problem at Dorian wasn't really about currency or content. It was about meaning. New users churned because nothing in the early experience told them what they were building toward or made them feel like they were making real progress.\n\nThe systems I designed — streaks, goals, progression, level-ups — are all answers to the same underlying question that drives retention in games, in learning products, and in any app where habit formation is the goal: what am I working toward, and does my progress feel real?\n\nWhen the answer to that question is clear and emotionally satisfying, users come back. The 20% D7 lift is evidence of that. So is the fact that the system became a platform-level foundation that creators across dozens of games built their engagement strategies on top of.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:3194":{"mainComponentId":"2119:2417","type":"INSTANCE","id":"2120:3194","name":"image square 2up","absoluteBoundingBox":{"x":-1100.0,"y":4264.896484375,"width":740.0,"height":363.620666503906},"targetAspectRatio":{"x":1160.0,"y":570.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":4264.896484375,"width":740.0,"height":363.620666503906},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,4164.896484375]],"size":{"x":740.0,"y":363.620666503906},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2120:3194;17:34","I2120:3194;17:36"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":740.0,"y":363.620666503906}},"componentId":"2119:2417"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5a68331379a6e583f77ff23c144fe839e52663ee","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"},{"key":["image square1"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4ee5585302bd785e065adda59bcc3349cba3ed9","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"}]},"2120:3193":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3193","name":"text block secondary - goals","absoluteBoundingBox":{"x":-1100.0,"y":4049.896484375,"width":740.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":4049.896484375,"width":740.0,"height":175.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,3949.896484375]],"size":{"x":740.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3193;352:8755","I2120:3193;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":740.0,"y":175.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"The Timeline screen","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2045440673828,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The central component was a new Timeline Screen: a single view where players could see all active goals, their current progress, and what rewards were ahead. The visual design and animation of level-up moments were designed to make progress feel earned and emotionally resonant, not mechanical.\n\nI iterated heavily in Figma prototypes before any engineering investment, and the full rollout included A/B testing and user feedback loops at each stage.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"496:2645":{"type":"SVG","id":"496:2645","name":"frame","absoluteBoundingBox":{"x":-18885.0,"y":5619.0,"width":1160.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5619.0,"width":1160.0,"height":80.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"image","ariaAttributes":{},"interactions":[],"hash":"f6bc953f6e50845b0262b0f75494b2fd3724752c"},"2119:2419":{"mainComponentId":"2119:2387","type":"INSTANCE","id":"2119:2419","name":"image square","overrideKey":"17:34","absoluteBoundingBox":{"x":660.0,"y":2034.41845703125,"width":570.0,"height":570.000061035156},"targetAspectRatio":{"x":564.0,"y":564.0},"isolatedAbsoluteRenderBounds":{"x":660.0,"y":2034.41845703125,"width":570.0,"height":570.000061035156},"relativeTransform":[[1.0,0.0,590.0],[0.0,1.0,0.0]],"size":{"x":570.0,"y":570.000061035156},"fills":[],"constraintValues":{"left":{"pixelOffset":590.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridColumnAnchorIndex":1,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2119:2419;17:28"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":570.0,"y":570.000061035156}},"componentId":"2119:2387"}]},"496:2580":{"type":"COMPONENT","id":"496:2580","name":"Property 1=Desktop","absoluteBoundingBox":{"x":-18885.0,"y":5619.0,"width":1160.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18915.0,"y":5619.0,"width":1190.0,"height":80.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,20.0]],"size":{"x":1160.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["496:2581"],"componentSetId":"496:2579"},"2120:3196":{"mainComponentId":"2057:2158","type":"INSTANCE","id":"2120:3196","name":"bottom nav","absoluteBoundingBox":{"x":-1100.0,"y":5067.51708984375,"width":740.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-1101.39001464844,"y":5067.51708984375,"width":742.780029296875,"height":40.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,4967.51708984375]],"size":{"x":740.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2120:3196;50:568","I2120:3196;50:571"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":40.0}},"componentId":"2057:2158"},{"key":["next0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":614},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":282,"localID":2200},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/password-tnt"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"},{"key":["prev0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":615},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2057,"localID":2169},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wizards-of-numeria"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"}]},"2120:3188":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2120:3188","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-1100.0,"y":2210.27587890625,"width":740.0,"height":309.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":2210.27587890625,"width":740.0,"height":309.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,2110.27587890625]],"size":{"x":740.0,"y":309.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3188;382:4778","I2120:3188;382:4779","I2120:3188;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":309.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":93.0232620239258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"The cost perception problem had a structural constraint built in. Dorian operates on a creator revenue share model, which meant we couldn't distribute large amounts of free premium currency without cutting into creator earnings. The usual free-to-play playbook wasn't available to us.\n\nSo I designed around the constraint rather than against it.\n\nI led the creation of a new platform-level currency — Sapphires — that existed separately from the creator monetization economy. Sapphires could be distributed freely to new users as rewards without affecting creator revenue at all.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2057:2106":{"type":"COMPONENT_SET","id":"2057:2106","name":"text block secondary","absoluteBoundingBox":{"x":-16382.0,"y":-185.0,"width":1160.0,"height":3333.923828125},"isolatedAbsoluteRenderBounds":{"x":-16382.0,"y":-185.0,"width":1160.0,"height":3333.923828125},"relativeTransform":[[1.0,0.0,-16382.0],[0.0,1.0,-185.0]],"size":{"x":1160.0,"y":3333.923828125},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2057:2107"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"text + title","variantOptions":["text + title","with image right","with image left","text +blocks","with image right mobile"]}}},"2061:15643":{"type":"SVG","id":"2061:15643","name":"frame","absoluteBoundingBox":{"x":-18885.0,"y":5859.0,"width":390.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5859.0,"width":390.0,"height":80.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":390.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"image","ariaAttributes":{},"interactions":[],"hash":"3cb9d88caaf04e47e9b7bab22b250edcaab9845f"},"2120:3189":{"type":"FRAME","id":"2120:3189","name":"dorian_sapphires","absoluteBoundingBox":{"x":-1100.0,"y":2559.27587890625,"width":740.0,"height":444.0},"targetAspectRatio":{"x":2000.0,"y":1200.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":2559.27587890625,"width":740.0,"height":444.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,2459.27587890625]],"size":{"x":740.0,"y":444.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"736d0a4119102daf3208a11a536a4ada763d6027","originalImageWidth":3000,"originalImageHeight":1800,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Sapphires mocks","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"code":[{"codeComponentId":"CodeComponentId:045adb8739b257fb4317e6e163b75a55aec729e7/210:3","assignments":{},"assignmentDataById":{},"codeBehaviorData":{"category":"mouse","nodeTypes":[],"apiVersion":0},"behaviorType":"code"}]},"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":[]},"2117:1755":{"type":"TEXT","id":"2117:1755","name":"heading 3","overrideKey":"382:4778","absoluteBoundingBox":{"x":-16382.0,"y":3208.923828125,"width":1160.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":-16380.63671875,"y":3243.05102539062,"width":133.4638671875,"height":23.203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solutions","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontSize":36.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.1875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.3068161010742,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2120:3282":{"mainComponentId":"2120:2944","type":"INSTANCE","id":"2120:3282","name":"list 2x2 with tags","absoluteBoundingBox":{"x":-245.5,"y":1621.82763671875,"width":335.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":-257.5,"y":1621.82763671875,"width":359.0,"height":702.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1521.82763671875]],"size":{"x":335.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["I2120:3282;18:135","I2120:3282;18:136"],"componentSetId":"2120:2942","componentProperties":{"Property 1":{"value":"mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":690.0}},"componentId":"2120:2944"},{"key":["Goal List0"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2944"},{"key":["Goal List1"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2944"}]},"190:3727":{"type":"TEXT","id":"190:3727","name":"Tag 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.248579546809196,"y":2.72727251052856,"width":12.1271305084229,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":12.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.0625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":11.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.890625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2120:3184":{"mainComponentId":"2120:2943","type":"INSTANCE","id":"2120:3184","name":"list 2x2 with tags","absoluteBoundingBox":{"x":-1100.0,"y":1618.27587890625,"width":740.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":-1112.0,"y":1618.27587890625,"width":764.0,"height":337.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,1518.27587890625]],"size":{"x":740.0,"y":337.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":23.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2120:3184;18:105","I2120:3184;18:106"],"componentSetId":"2120:2942","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":740.0,"y":337.0}},"componentId":"2120:2943"},{"key":["Goal List0"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2943"},{"key":["Goal List1"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2943"}]},"2057:2079":{"type":"FRAME","id":"2057:2079","name":"cells","overrideKey":"331:1503","absoluteBoundingBox":{"x":-18875.0,"y":4679.0,"width":345.0,"height":198.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4679.0,"width":345.0,"height":198.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":345.0,"y":198.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisSizingMode":"FIXED","children":["2057:2080","2057:2083","2057:2086"]},"2120:3291":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3291","name":"text block secondary - goals","absoluteBoundingBox":{"x":-245.5,"y":5004.82763671875,"width":335.0,"height":234.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":5004.82763671875,"width":335.0,"height":234.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4904.82763671875]],"size":{"x":335.0,"y":234.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3291;352:8755","I2120:3291;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":335.0,"y":234.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"The Timeline screen","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5738639831543,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The central component was a new Timeline Screen: a single view where players could see all active goals, their current progress, and what rewards were ahead. The visual design and animation of level-up moments were designed to make progress feel earned and emotionally resonant, not mechanical.\n\nI iterated heavily in Figma prototypes before any engineering investment, and the full rollout included A/B testing and user feedback loops at each stage.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"496:2590":{"type":"TEXT","id":"496:2590","name":"LinkedIn","absoluteBoundingBox":{"x":-17966.0,"y":5646.5,"width":78.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-17963.802734375,"y":5654.03369140625,"width":74.435546875,"height":15.61328125},"relativeTransform":[[1.0,0.0,116.0],[0.0,1.0,-0.5]],"size":{"x":78.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/george-rodgers-05a0391/","openInNewTab":false},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2088":{"type":"TEXT","id":"2057:2088","name":"VP of Content VP of Marketing Director of PM Lead Engineer","overrideKey":"331:1506","absoluteBoundingBox":{"x":-18714.0,"y":4789.0,"width":184.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":-18713.564453125,"y":4793.056640625,"width":126.673828125,"height":82.61376953125},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,0.0]],"size":{"x":184.0,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nLead Engineer","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"496:2591":{"type":"TEXT","id":"496:2591","name":"About","absoluteBoundingBox":{"x":-17852.0,"y":5646.5,"width":58.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-17851.009765625,"y":5654.03369140625,"width":56.802734375,"height":15.63427734375},"relativeTransform":[[1.0,0.0,230.0],[0.0,1.0,-0.5]],"size":{"x":58.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2030:2368":{"key":"e34d2e30754cf9258278d250026384a89c3d8c8d","name":"Header 2","styleType":"TEXT","remote":true,"description":"","id":"2030:2368","assetId":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":36.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.1875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.0454540252686,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":36.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.1875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2120:3181":{"mainComponentId":"2057:2065","type":"INSTANCE","id":"2120:3181","name":"project stats module","absoluteBoundingBox":{"x":-1100.0,"y":848.27587890625,"width":740.0,"height":107.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":848.27587890625,"width":740.0,"height":107.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,748.27587890625]],"size":{"x":740.0,"y":107.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["I2120:3181;338:4940"],"componentSetId":"2057:2051","componentProperties":{"Property 1":{"value":"tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":107.0}},"componentId":"2057:2065"},{"key":["cells0","role0","My Role0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"},{"key":["cells0","role0","User Research Product Design0"],"value":{"characterStyleOverrides":[],"characters":"User Research\nProduct Design\nVisual Design & Animation","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"},{"key":["cells0","team0","The Core Team0"],"value":{"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"},{"key":["cells0","team0","VP of Content VP of Marketing Director of PM Lead Engineer0"],"value":{"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nVP of Engineering","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"},{"key":["cells0","tools0","Tools0"],"value":{"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"},{"key":["cells0","tools0","Figma0"],"value":{"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2065"}]},"2057:2109":{"type":"TEXT","id":"2057:2109","name":"I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.","overrideKey":"352:8756","absoluteBoundingBox":{"x":-16372.0,"y":-81.0,"width":1140.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":-16371.5908203125,"y":-75.1818161010742,"width":1137.6962890625,"height":111.636360168457},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":1140.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I frequently interview our users to learn more about experience with our app and creator tools.  Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters.  \n\nThe data also backed up that fans who engaged with characters in this way showed deeper engagement.  From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games. ","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","listSpacing":12.0,"style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3294":{"mainComponentId":"2057:2158","type":"INSTANCE","id":"2120:3294","name":"bottom nav","absoluteBoundingBox":{"x":-245.5,"y":6549.82763671875,"width":335.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-246.890045166016,"y":6549.82763671875,"width":337.780090332031,"height":40.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6449.82763671875]],"size":{"x":335.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2120:3294;50:568","I2120:3294;50:571"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":40.0}},"componentId":"2057:2158"},{"key":["next0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":614},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":282,"localID":2200},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/password-tnt"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"},{"key":["prev0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":615},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2057,"localID":2169},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wizards-of-numeria"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"}]},"8:486":{"key":"a0df1e72268f05156749e5f6ef9dd324a437d313","name":"Tag 1","styleType":"TEXT","remote":false,"description":"","id":"8:486","assetId":"StyleId:8:486","type":"STYLE","style":{"fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Medium","fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":14.0,"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0739994049072,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":14.0,"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2120:2687":{"mainComponentId":"2120:2943","type":"INSTANCE","id":"2120:2687","name":"list 2x2 with tags","absoluteBoundingBox":{"x":-2439.0,"y":1921.58618164062,"width":1210.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":-2451.0,"y":1921.58618164062,"width":1234.0,"height":349.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,1821.58618164062]],"size":{"x":1210.0,"y":337.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":23.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2120:2687;18:105","I2120:2687;18:106"],"componentSetId":"2120:2942","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":337.0}},"componentId":"2120:2943"},{"key":["Goal List0"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2943"},{"key":["Goal List1"],"value":{"overrides":[{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"componentId":"2120:2943"}]},"496:2579":{"type":"COMPONENT_SET","id":"496:2579","name":"header","absoluteBoundingBox":{"x":-18895.0,"y":5599.0,"width":1200.0,"height":420.0},"isolatedAbsoluteRenderBounds":{"x":-18895.0,"y":5599.0,"width":1200.0,"height":420.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,6385.0]],"size":{"x":1200.0,"y":420.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["496:2580","2061:15620","496:2604"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Mobile","Tablet"]}}},"2119:2387":{"type":"COMPONENT","id":"2119:2387","name":"image square","overrideKey":"17:27","absoluteBoundingBox":{"x":50.0,"y":1410.41845703125,"width":564.0,"height":564.0},"targetAspectRatio":{"x":564.0,"y":564.0},"isolatedAbsoluteRenderBounds":{"x":50.0,"y":1410.41845703125,"width":564.0,"height":564.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,1410.41845703125]],"size":{"x":564.0,"y":564.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2119:2388"]},"2120:3180":{"mainComponentId":"2118:2129","type":"INSTANCE","id":"2120:3180","name":"title block","absoluteBoundingBox":{"x":-1100.0,"y":668.27587890625,"width":740.0,"height":140.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":668.27587890625,"width":740.0,"height":140.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,568.27587890625]],"size":{"x":740.0,"y":140.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["I2120:3180;1:202","I2120:3180;1:203","I2120:3180;16:23"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":140.0}},"componentId":"2118:2129"},{"key":["subtitle0"],"value":{"characterStyleOverrides":[],"characters":"The content was there. The reason to come back wasn't.","style":{"styleIdForText":"StyleId:2120:3175","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2120:3175","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2120:3175","fontSize":27.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2120:3175","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":27.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null,"textDecorationSkipInk":null,"visible":null},"componentId":"2118:2129"},{"key":["Company Name0"],"value":{"characterStyleOverrides":[],"characters":"Dorian","style":{"styleIdForText":"StyleId:8:486","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":14.0,"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":10.0,"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.2530002593994,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"},{"key":["title0"],"value":{"characterStyleOverrides":[],"characters":"From First Session to Daily Habit","style":{"styleIdForText":"StyleId:14:1443","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1443","fontSize":54.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1443","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":86.14501953125,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"}]},"2057:2163":{"type":"SVG","id":"2057:2163","name":"Polygon 1","overrideKey":"50:573","absoluteBoundingBox":{"x":-18895.0,"y":775.499999388041,"width":14.0000003139576,"height":29.0000006119594},"isolatedAbsoluteRenderBounds":{"x":-18896.390625,"y":774.805419921875,"width":16.109375,"height":30.38916015625},"relativeTransform":[[4.37113882867379e-08,1.0,0.0],[1.0,-4.37113882867379e-08,5.50000047683716]],"size":{"x":29.0,"y":13.9999990463257},"fills":[],"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.334508448839188,"g":0.334508448839188,"b":0.334508448839188,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"accessibleHTMLTag":"IMG","isDecorativeImage":false,"accessibleLabel":"Dorian design system","ariaAttributes":{},"interactions":[],"hash":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714"},"2120:3179":{"mainComponentId":"2057:2156","type":"INSTANCE","id":"2120:3179","name":"image hero","absoluteBoundingBox":{"x":-1100.0,"y":220.0,"width":740.0,"height":408.275848388672},"targetAspectRatio":{"x":1160.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":220.0,"width":740.0,"height":408.27587890625},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,120.0]],"size":{"x":740.0,"y":408.275848388672},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2120:3179;361:10558"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":408.275848388672}},"componentId":"2057:2156"},{"key":["image hero0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"}}},"cornerRadius":null,"rectangleCornerRadiiIndependent":true},"componentId":"2057:2156"}]},"2117:1782":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2117:1782","name":"text block secondary - goals","absoluteBoundingBox":{"x":-2439.0,"y":4853.15478515625,"width":1210.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":4853.15478515625,"width":1210.0,"height":168.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,4753.15478515625]],"size":{"x":1210.0,"y":168.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1782;352:8755","I2117:1782;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":1210.0,"y":168.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"The Timeline screen","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","paragraphSpacing":14.0,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":26.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.4659080505371,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The central component was a new Timeline Screen: a single view where players could see all active goals, their current progress, and what rewards were ahead. The visual design and animation of level-up moments were designed to make progress feel earned and emotionally resonant, not mechanical.\n\nI iterated heavily in Figma prototypes before any engineering investment, and the full rollout included A/B testing and user feedback loops at each stage.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:3175":{"key":"f7fc769df397b52ee4bd99b4830a7a9dc87cde94","name":"Subheader","styleType":"TEXT","remote":false,"description":"","id":"2120:3175","assetId":"StyleId:2120:3175","type":"STYLE","style":{"fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":27.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":27.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2057:2161":{"type":"SVG","id":"2057:2161","name":"Polygon 1","overrideKey":"50:570","absoluteBoundingBox":{"x":-17756.000000314,"y":775.499999388041,"width":14.0000003139576,"height":29.0000006119594},"isolatedAbsoluteRenderBounds":{"x":-17756.71875,"y":774.805419921875,"width":16.109375,"height":30.38916015625},"relativeTransform":[[-4.37113882867379e-08,-1.0,139.0],[1.0,-4.37113882867379e-08,5.50000047683716]],"size":{"x":29.0,"y":13.9999990463257},"fills":[],"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.334508448839188,"g":0.334508448839188,"b":0.334508448839188,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"accessibleHTMLTag":"IMG","isDecorativeImage":false,"accessibleLabel":"Dorian design system","ariaAttributes":{},"interactions":[],"hash":"ff7ddf436c719a4f24f6a89965be4116a5892dda"},"2120:2717":{"type":"COMPONENT","id":"2120:2717","name":"Goal List","overrideKey":"18:28","absoluteBoundingBox":{"x":50.0,"y":2704.0,"width":1060.0,"height":269.0},"isolatedAbsoluteRenderBounds":{"x":38.0,"y":2704.0,"width":1084.0,"height":281.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,2704.0]],"size":{"x":1060.0,"y":269.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"counterAxisSizingMode":"FIXED","children":["2120:2718","2120:2719","2120:2720"]},"2117:1762":{"type":"FRAME","id":"2117:1762","name":"STACK","absoluteBoundingBox":{"x":-2474.0,"y":100.0,"width":1280.0,"height":4766.0},"isolatedAbsoluteRenderBounds":{"x":-2474.0,"y":100.0,"width":1280.0,"height":6013.7236328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":4766.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-640.0,"sizeFraction":0.5},"right":{"pixelOffset":640.0,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"itemSpacing":{"type":"VARIABLE_ALIAS","id":"VariableID:2119:2492"},"paddingLeft":{"type":"VARIABLE_ALIAS","id":"VariableID:c38c3f0867592b89f7df998b978e78370d4d6e86/566:497"},"paddingRight":{"type":"VARIABLE_ALIAS","id":"VariableID:c38c3f0867592b89f7df998b978e78370d4d6e86/566:497"}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":35.0,"paddingLeft":35.0,"layoutMode":"VERTICAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2117:1763","2117:1764","2117:1765","2117:1766","2117:1767","2117:1768","2120:2687","2118:2107","2117:1774","2117:1775","2118:2120","2117:1776","2119:2396","2117:1782","2119:2472","2117:1789","2117:1790"]},"496:2589":{"type":"TEXT","id":"496:2589","name":"Email","absoluteBoundingBox":{"x":-18052.0,"y":5646.5,"width":50.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-18049.625,"y":5654.03369140625,"width":46.07421875,"height":15.63427734375},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,-0.5]],"size":{"x":50.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"mailto:georgerodgers@gmail.com","openInNewTab":false},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"496:2612":{"type":"TEXT","id":"496:2612","name":"About","absoluteBoundingBox":{"x":-18589.0,"y":5886.0,"width":52.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-18588.580078125,"y":5893.00634765625,"width":51.392578125,"height":14.1455078125},"relativeTransform":[[1.0,0.0,210.0],[0.0,1.0,-4.0]],"size":{"x":52.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","listSpacing":12.0,"style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3274":{"type":"FRAME","id":"2120:3274","name":"Mobile","absoluteBoundingBox":{"x":-266.0,"y":100.0,"width":375.0,"height":6636.0},"isolatedAbsoluteRenderBounds":{"x":-266.0,"y":100.0,"width":375.0,"height":6636.0},"relativeTransform":[[1.0,0.0,2272.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":6636.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.976470589637756,"b":0.976470589637756,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["2120:3275"]},"2057:2058":{"type":"FRAME","id":"2057:2058","name":"tools","overrideKey":"331:1398","absoluteBoundingBox":{"x":-18532.0,"y":4304.0,"width":300.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":-18532.0,"y":4304.0,"width":300.0,"height":56.0},"relativeTransform":[[1.0,0.0,343.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["2057:2059","2057:2060"]},"2119:2472":{"mainComponentId":"2119:2417","type":"INSTANCE","id":"2119:2472","name":"image square 2up","absoluteBoundingBox":{"x":-2439.0,"y":5071.15478515625,"width":1210.0,"height":594.568908691406},"targetAspectRatio":{"x":1160.0,"y":570.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":5071.15478515625,"width":1210.0,"height":595.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,4971.15478515625]],"size":{"x":1210.0,"y":594.568908691406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2119:2472;17:34","I2119:2472;17:36"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":594.568908691406}},"componentId":"2119:2417"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5a68331379a6e583f77ff23c144fe839e52663ee","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"},{"key":["image square1"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4ee5585302bd785e065adda59bcc3349cba3ed9","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"}]},"2118:2129":{"type":"COMPONENT","id":"2118:2129","name":"title block","overrideKey":"1:201","absoluteBoundingBox":{"x":0.0,"y":863.0,"width":1160.0,"height":109.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":863.0,"width":1160.0,"height":109.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,863.0]],"size":{"x":1160.0,"y":109.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["2118:2130","2118:2131","2118:2132"]},"2057:2086":{"type":"FRAME","id":"2057:2086","name":"team","overrideKey":"331:1504","absoluteBoundingBox":{"x":-18875.0,"y":4789.0,"width":345.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4789.0,"width":345.0,"height":88.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,110.0]],"size":{"x":345.0,"y":88.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[0.0,26.0,0.0,26.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"HORIZONTAL","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","children":["2057:2087","2057:2088"]},"2029:2360":{"key":"189ec26bae51e4b63ea2b3b5bac62dcaba08314c","name":"Header 1","styleType":"TEXT","remote":true,"description":"","id":"2029:2360","assetId":"StyleId:189ec26bae51e4b63ea2b3b5bac62dcaba08314c/353:24354","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":52.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.9375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":46.875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.1477279663086,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":52.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.9375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":40.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":46.875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2120:3290":{"mainComponentId":"2119:2418","type":"INSTANCE","id":"2120:3290","name":"image square 2up","absoluteBoundingBox":{"x":-245.5,"y":4284.82763671875,"width":335.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":4284.82763671875,"width":335.0,"height":690.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4184.82763671875]],"size":{"x":335.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":2,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(2,fit-content(100%))","children":["I2120:3290;17:52","I2120:3290;17:53"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"counterAxisSizingMode":null,"size":{"x":335.0,"y":690.0}},"componentId":"2119:2418"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"cornerRadius":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6b0cc886744c3c9f018a2e0ac077dd9065054510","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}],"rectangleCornerRadiiIndependent":true},"componentId":"2119:2387"}]},"componentId":"2119:2418"},{"key":["image square1"],"value":{"overrides":[{"key":[],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2030:2655"}}},"rectangleCornerRadiiIndependent":true},"componentId":"2119:2387"},{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"28741143e9b16769855b2602fda83b5cf45cf60b","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2418"}]},"2057:2084":{"type":"TEXT","id":"2057:2084","name":"Tools","overrideKey":"331:1508","absoluteBoundingBox":{"x":-18875.0,"y":4745.0,"width":146.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18874.32421875,"y":4749.63623046875,"width":42.970703125,"height":12.544921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":146.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3183":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3183","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-1100.0,"y":1369.27587890625,"width":740.0,"height":209.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":1369.27587890625,"width":740.0,"height":209.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,1269.27587890625]],"size":{"x":740.0,"y":209.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3183;352:8755","I2120:3183;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - challenge","size":{"x":740.0,"y":209.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"My first move was research, not solutions. I ran rolling FTUE playtests to identify friction points in the day-one experience, and personally conducted 30-minute 1:1 interviews with our most engaged users to understand what was keeping them around.\n\nThe contrast between churners and retained users was sharp — and instructive.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:2945":{"mainComponentId":"2120:2717","type":"INSTANCE","id":"2120:2945","name":"Goal List","overrideKey":"18:105","absoluteBoundingBox":{"x":70.0,"y":3041.0,"width":520.0,"height":337.0},"isolatedAbsoluteRenderBounds":{"x":58.0,"y":3041.0,"width":544.0,"height":349.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":520.0,"y":337.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":13.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I2120:2945;18:29","I2120:2945;18:30","I2120:2945;18:31"],"componentProperties":{},"overrides":[{"key":[],"value":{"primaryAxisSizingMode":"FIXED","size":{"x":520.0,"y":337.0}},"componentId":"2120:2717"},{"key":["Fan goals:0"],"value":{"characterStyleOverrides":[],"characters":"New users churned because:","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Bold","fontStyle":"Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806","fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.7999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2717"},{"key":["Project Goal0"],"value":{"overrides":[{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"The product felt expensive, with no way to earn free currency","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"},{"key":["Project Goal1"],"value":{"overrides":[{"key":[],"value":{"layoutGrow":1.0,"primaryAxisSizingMode":"FIXED"},"componentId":"2120:2715"},{"key":["Be able to see all relationship goals within the games I’m playing.0"],"value":{"characterStyleOverrides":[],"characters":"They didn't understand what they were working toward","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontFamily":"Proxima Nova","fontPostScriptName":"ProximaNova-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":114.942520141602,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2120:2715"}]},"componentId":"2120:2717"}]},"2119:2396":{"mainComponentId":"2119:2417","type":"INSTANCE","id":"2119:2396","name":"image square 2up","absoluteBoundingBox":{"x":-2439.0,"y":4208.5859375,"width":1210.0,"height":594.568908691406},"targetAspectRatio":{"x":1160.0,"y":570.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":4208.5859375,"width":1210.0,"height":595.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,4108.5859375]],"size":{"x":1210.0,"y":594.568908691406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2119:2396;17:34","I2119:2396;17:36"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":594.568908691406}},"componentId":"2119:2417"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6b0cc886744c3c9f018a2e0ac077dd9065054510","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"},{"key":["image square1"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"28741143e9b16769855b2602fda83b5cf45cf60b","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"}]},"353:10384":{"key":"70faf3e40196018ba9e194b2f122447f9c311101","name":"Header 1","styleType":"TEXT","remote":false,"description":"","id":"353:10384","assetId":"StyleId:353:10384","type":"STYLE","style":{"fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0900001525879,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2057:2082":{"type":"TEXT","id":"2057:2082","name":"User Research Product Design","overrideKey":"331:1512","absoluteBoundingBox":{"x":-18714.0,"y":4679.0,"width":184.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":-18712.501953125,"y":4683.63623046875,"width":120.40234375,"height":38.0341796875},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,0.0]],"size":{"x":184.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Research\nProduct Design","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2101":{"key":"520c0ca10074ac98c4ef5026e7ec2cb3282567cb","name":"Header 3","styleType":"TEXT","remote":true,"description":"","id":"2057:2101","assetId":"StyleId:520c0ca10074ac98c4ef5026e7ec2cb3282567cb/382:990","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2045440673828,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"10:566":{"key":"5364667066bf8dafa949acbeb1c3949e1da2c04b","name":"Tag 2","styleType":"TEXT","remote":false,"description":"","id":"10:566","assetId":"StyleId:10:566","type":"STYLE","style":{"fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2117:1775":{"type":"FRAME","id":"2117:1775","name":"dorian_sapphires","absoluteBoundingBox":{"x":-2439.0,"y":2828.58618164062,"width":1210.0,"height":726.0},"targetAspectRatio":{"x":2000.0,"y":1200.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":2828.58618164062,"width":1210.0,"height":726.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,2728.58618164062]],"size":{"x":1210.0,"y":726.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"736d0a4119102daf3208a11a536a4ada763d6027","originalImageWidth":3000,"originalImageHeight":1800,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Sapphires mocks","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"code":[{"codeComponentId":"CodeComponentId:045adb8739b257fb4317e6e163b75a55aec729e7/210:3","assignments":{},"assignmentDataById":{},"codeBehaviorData":{"category":"mouse","nodeTypes":[],"apiVersion":0},"behaviorType":"code"}]},"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":[]},"2120:3190":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2120:3190","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-1100.0,"y":3043.27587890625,"width":740.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":3043.27587890625,"width":740.0,"height":175.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,2943.27587890625]],"size":{"x":740.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3190;382:4778","I2120:3190;382:4779","I2120:3190;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":740.0,"y":175.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":93.0232620239258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"To give Sapphires an earning mechanic with real habit-forming teeth, I designed a daily login streak system. Log in each day and earn Sapphires. Complete an episode on that day and earn a 2X bonus. The mechanic created a simple, repeatable daily ritual — the kind of low-friction habit loop that sits at the core of every successful retention system, from Duolingo's streaks to fitness app check-ins.\n\nThe streak was supported by a new Rewards screen that made progress visible and satisfying, giving new users an immediate sense of reward and a reason to return tomorrow.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2057:2085":{"type":"TEXT","id":"2057:2085","name":"Figma","overrideKey":"331:1509","absoluteBoundingBox":{"x":-18714.0,"y":4745.0,"width":184.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-18712.501953125,"y":4749.25,"width":45.931640625,"height":16.42041015625},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,0.0]],"size":{"x":184.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2052":{"type":"COMPONENT","id":"2057:2052","name":"Property 1=desktop","overrideKey":"190:4813","absoluteBoundingBox":{"x":-18875.0,"y":4304.0,"width":1040.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4304.0,"width":1040.0,"height":122.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":1040.0,"y":122.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["2057:2053"],"componentSetId":"2057:2051"},"2118:2130":{"type":"TEXT","id":"2118:2130","name":"Company Name","overrideKey":"1:202","absoluteBoundingBox":{"x":0.0,"y":863.0,"width":1160.0,"height":31.0},"isolatedAbsoluteRenderBounds":{"x":1.46803987026215,"y":868.832397460938,"width":195.041549682617,"height":24.4857788085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":31.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0,"b":0.38333335518837,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Company Name","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2045440673828,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"496:2609":{"type":"FRAME","id":"496:2609","name":"RIGHT","absoluteBoundingBox":{"x":-18799.0,"y":5890.0,"width":292.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":-18799.0,"y":5890.0,"width":292.0,"height":20.0},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,31.0]],"size":{"x":292.0,"y":20.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-12.0,"sizeFraction":1.0},"top":{"pixelOffset":31.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":30.0,"paddingLeft":30.0,"layoutMode":"HORIZONTAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"MAX","counterAxisSizingMode":"FIXED","children":["496:2610","496:2611","496:2612"]},"14:1885":{"type":"TEXT","id":"14:1885","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.248579546809196,"y":2.72727251052856,"width":12.1271305084229,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"515:4131":{"type":"TEXT","id":"515:4131","name":"Body 1 bold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.356889218091965,"y":5.09090900421143,"width":19.0749282836914,"height":14.1477270126343},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0799999237061,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.2000007629395,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2117:1768":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2117:1768","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-2439.0,"y":1675.58618164062,"width":1210.0,"height":196.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":1675.58618164062,"width":1210.0,"height":196.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,1575.58618164062]],"size":{"x":1210.0,"y":196.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1768;352:8755","I2117:1768;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - challenge","size":{"x":1210.0,"y":196.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"My first move was research, not solutions. I ran rolling FTUE playtests to identify friction points in the day-one experience, and personally conducted 30-minute 1:1 interviews with our most engaged users to understand what was keeping them around.\n\nThe contrast between churners and retained users was sharp — and instructive.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2120:3192":{"mainComponentId":"2119:2417","type":"INSTANCE","id":"2120:3192","name":"image square 2up","absoluteBoundingBox":{"x":-1100.0,"y":3646.27587890625,"width":740.0,"height":363.620666503906},"targetAspectRatio":{"x":1160.0,"y":570.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":3646.27587890625,"width":740.0,"height":363.620666503906},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,3546.27587890625]],"size":{"x":740.0,"y":363.620666503906},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":2,"gridRowCount":1,"gridRowGap":20.0,"gridColumnGap":20.0,"gridColumnsSizing":"repeat(2,minmax(0,1fr))","gridRowsSizing":"repeat(1,fit-content(100%))","children":["I2120:3192;17:34","I2120:3192;17:36"],"componentSetId":"2119:2416","componentProperties":{"Property 1":{"value":"desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":740.0,"y":363.620666503906}},"componentId":"2119:2417"},{"key":["image square0"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6b0cc886744c3c9f018a2e0ac077dd9065054510","originalImageWidth":2048,"originalImageHeight":2048,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"},{"key":["image square1"],"value":{"overrides":[{"key":["flow onboarding0"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"28741143e9b16769855b2602fda83b5cf45cf60b","originalImageWidth":1200,"originalImageHeight":1200,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"2119:2387"}]},"componentId":"2119:2417"}]},"14:1444":{"key":"0fd66553d03129bd660130cdc2514846674a3db6","name":"Body 1","styleType":"TEXT","remote":false,"description":"","id":"14:1444","assetId":"StyleId:14:1444","type":"STYLE","style":{"fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7200012207031,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2057:2072":{"type":"TEXT","id":"2057:2072","name":"Tools","overrideKey":"338:4950","absoluteBoundingBox":{"x":-18640.0,"y":4499.0,"width":206.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":-18639.404296875,"y":4503.0908203125,"width":37.916015625,"height":11.06884765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2117:1790":{"mainComponentId":"2057:2158","type":"INSTANCE","id":"2117:1790","name":"bottom nav","absoluteBoundingBox":{"x":-2439.0,"y":6073.7236328125,"width":1210.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-2440.39013671875,"y":6073.7236328125,"width":1212.78015136719,"height":40.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,5973.7236328125]],"size":{"x":1210.0,"y":40.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2117:1790;50:568","I2117:1790;50:571"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":40.0}},"componentId":"2057:2158"},{"key":["next0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":614},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":282,"localID":2200},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/password-tnt"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"},{"key":["prev0"],"value":{"interactions":[{"id":{"sessionID":50,"localID":615},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2057,"localID":2169},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/wizards-of-numeria"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"2057:2158"}]},"8:494":{"key":"613a7d2142e6040691428898a07ff1b66897b49f","name":"Body 2","styleType":"TEXT","remote":false,"description":"","id":"8:494","assetId":"StyleId:8:494","type":"STYLE","style":{"fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.5,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2057:2107":{"type":"COMPONENT","id":"2057:2107","name":"Property 1=text + title","overrideKey":"352:8762","absoluteBoundingBox":{"x":-16372.0,"y":-165.0,"width":1140.0,"height":204.0},"isolatedAbsoluteRenderBounds":{"x":-16372.0,"y":-165.0,"width":1140.0,"height":204.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,20.0]],"size":{"x":1140.0,"y":204.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["2057:2108","2057:2109"],"componentSetId":"2057:2106"},"2118:2107":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2118:2107","name":"text block secondary - challenge","absoluteBoundingBox":{"x":-2439.0,"y":2308.58618164062,"width":1210.0,"height":140.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":2308.58618164062,"width":1210.0,"height":140.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,2208.58618164062]],"size":{"x":1210.0,"y":140.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2118:2107;352:8755","I2118:2107;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - challenge","primaryAxisSizingMode":null,"size":{"x":1210.0,"y":140.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Defining the Problem","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"That second finding was the more important one. Retained users weren't just consuming content — they were progressing toward something meaningful. They had a sense of investment and forward momentum that new users never got a chance to develop.\n\nThis is the same dynamic that drives retention in effective learning products: not the content itself, but the feeling that you're becoming something. The design challenge was to engineer that feeling from day one, before users had time to churn.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2119:2416":{"type":"COMPONENT_SET","id":"2119:2416","name":"image square 2up","absoluteBoundingBox":{"x":50.0,"y":2034.41845703125,"width":1200.0,"height":1750.0},"isolatedAbsoluteRenderBounds":{"x":50.0,"y":2034.41845703125,"width":1200.0,"height":1750.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,2034.41845703125]],"size":{"x":1200.0,"y":1750.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2119:2417","2119:2418"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"desktop","variantOptions":["desktop","mobile"]}}},"496:2585":{"type":"FRAME","id":"496:2585","name":"LEFT","absoluteBoundingBox":{"x":-18885.0,"y":5643.0,"width":275.0,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":-18885.0,"y":5643.0,"width":275.0,"height":36.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,24.0]],"size":{"x":275.0,"y":36.0},"fills":[],"constraintValues":{"left":{"pixelOffset":30.0,"sizeFraction":0.0},"top":{"pixelOffset":24.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2042,"localID":2855},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"paddingRight":30.0,"paddingLeft":30.0,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["496:2586","496:2587"]},"2117:1776":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2117:1776","name":"text block secondary - goals","absoluteBoundingBox":{"x":-2439.0,"y":3822.58618164062,"width":1210.0,"height":336.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":3822.58618164062,"width":1210.0,"height":336.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,3722.58618164062]],"size":{"x":1210.0,"y":336.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1776;352:8755","I2117:1776;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":1210.0,"y":336.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Solution 2: The Goals and Progression System","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention insight from user interviews — that engaged users felt like they were building real relationships with characters — pointed directly to the second solution.\n\nMany Dorian games are dating sims. Players make choices that affect their relationship with characters, but the existing UI gave them no way to track that progress or understand what they were working toward. The system existed; the feedback loop didn't.\n\nI designed a Goals system that any creator could add to their games, giving players explicit targets to work toward and visible progress tracking across all of them. Rewards were framed as character level-ups — not abstract point thresholds, but the sense that your relationship with a character was deepening as a direct result of your choices.","lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2107"}]},"2117:1765":{"mainComponentId":"2118:2129","type":"INSTANCE","id":"2117:1765","name":"title block","absoluteBoundingBox":{"x":-2439.0,"y":947.586181640625,"width":1210.0,"height":176.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":947.586181640625,"width":1210.0,"height":176.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,847.586181640625]],"size":{"x":1210.0,"y":176.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["I2117:1765;1:202","I2117:1765;1:203","I2117:1765;16:23"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":176.0}},"componentId":"2118:2129"},{"key":["subtitle0"],"value":{"characterStyleOverrides":[],"characters":"The content was there. The reason to come back wasn't.","style":{"styleIdForText":"StyleId:2120:3175","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2120:3175","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2120:3175","fontSize":27.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2120:3175","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null,"textDecorationSkipInk":null,"visible":null},"componentId":"2118:2129"},{"key":["Company Name0"],"value":{"characterStyleOverrides":[],"characters":"Dorian","style":{"styleIdForText":"StyleId:8:486","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Medium","fontStyle":"Medium","paragraphSpacing":14.0,"textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":14.0,"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":10.0,"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":39.0040016174316,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"},{"key":["title0"],"value":{"characterStyleOverrides":[],"characters":"From First Session to Daily Habit","style":{"styleIdForText":"StyleId:14:1443","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1443","fontSize":54.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1443","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":86.14501953125,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"}]},"496:2613":{"type":"FRAME","id":"496:2613","name":"LEFT","absoluteBoundingBox":{"x":-18855.0,"y":5883.0,"width":32.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":-18855.0,"y":5883.0,"width":32.0,"height":32.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,24.0]],"size":{"x":32.0,"y":32.0},"fills":[],"constraintValues":{"left":{"pixelOffset":30.0,"sizeFraction":0.0},"top":{"pixelOffset":24.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2042,"localID":2857},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","children":["496:2614","496:2615"]},"2057:2007":{"id":"2057:2007","assetId":"VariableCollectionId:3c4dc1fc479285f951b1a718f13039c6588f5ab4/566:477","type":"VARIABLE_COLLECTION","name":"Variable collection","defaultModeId":"270:0","modes":[{"modeId":"270:0","name":"Mode 1"}]},"2120:3191":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2120:3191","name":"text block secondary - goals","absoluteBoundingBox":{"x":-1100.0,"y":3258.27587890625,"width":740.0,"height":348.0},"isolatedAbsoluteRenderBounds":{"x":-1100.0,"y":3258.27587890625,"width":740.0,"height":348.0},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,3158.27587890625]],"size":{"x":740.0,"y":348.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2120:3191;352:8755","I2120:3191;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":75.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":740.0,"y":348.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Solution 2: The Goals and Progression System","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.1199989318848,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention insight from user interviews — that engaged users felt like they were building real relationships with characters — pointed directly to the second solution.\n\nMany Dorian games are dating sims. Players make choices that affect their relationship with characters, but the existing UI gave them no way to track that progress or understand what they were working toward. The system existed; the feedback loop didn't.\n\nI designed a Goals system that any creator could add to their games, giving players explicit targets to work toward and visible progress tracking across all of them. Rewards were framed as character level-ups — not abstract point thresholds, but the sense that your relationship with a character was deepening as a direct result of your choices.","lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2107"}]},"2030:2574":{"type":"TEXT","id":"2030:2574","name":"Tag 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":19.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.3999996185303,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.7999992370605,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2117:1763":{"mainComponentId":"496:2580","type":"INSTANCE","id":"2117:1763","name":"header","absoluteBoundingBox":{"x":-2414.0,"y":100.0,"width":1160.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-2444.0,"y":100.0,"width":1190.0,"height":80.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2117:1763;496:2581"],"componentSetId":"496:2579","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"496:2580"},{"key":["Frame 30","LEFT0"],"value":{"interactions":[{"id":{"sessionID":2042,"localID":2855},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"496:2580"}]},"2117:1774":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2117:1774","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-2439.0,"y":2498.58618164062,"width":1210.0,"height":280.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":2498.58618164062,"width":1210.0,"height":280.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,2398.58618164062]],"size":{"x":1210.0,"y":280.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1774;382:4778","I2117:1774;382:4779","I2117:1774;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":280.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":93.0232620239258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"The cost perception problem had a structural constraint built in. Dorian operates on a creator revenue share model, which meant we couldn't distribute large amounts of free premium currency without cutting into creator earnings. The usual free-to-play playbook wasn't available to us.\n\nSo I designed around the constraint rather than against it.\n\nI led the creation of a new platform-level currency — Sapphires — that existed separately from the creator monetization economy. Sapphires could be distributed freely to new users as rewards without affecting creator revenue at all.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2057:2160":{"type":"TEXT","id":"2057:2160","name":"Next project","overrideKey":"50:569","absoluteBoundingBox":{"x":-17909.0,"y":770.0,"width":137.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":-17869.232421875,"y":783.25,"width":96.5625,"height":16.227294921875},"relativeTransform":[[1.0,0.0,-28.0],[0.0,1.0,0.0]],"size":{"x":137.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next project","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3278":{"mainComponentId":"2118:2129","type":"INSTANCE","id":"2120:3278","name":"title block","absoluteBoundingBox":{"x":-245.5,"y":424.827575683594,"width":335.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":424.827575683594,"width":335.0,"height":181.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,324.827575683594]],"size":{"x":335.0,"y":181.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":15.0,"counterAxisSizingMode":"FIXED","children":["I2120:3278;1:202","I2120:3278;1:203","I2120:3278;16:23"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":181.0}},"componentId":"2118:2129"},{"key":["subtitle0"],"value":{"characterStyleOverrides":[],"characters":"The content was there. The reason to come back wasn't.","style":{"styleIdForText":"StyleId:2120:3175","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:2120:3175","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:2120:3175","fontSize":27.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:2120:3175","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":93.3237609863281,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null,"textDecorationSkipInk":null,"visible":null},"componentId":"2118:2129"},{"key":["Company Name0"],"value":{"characterStyleOverrides":[],"characters":"Dorian","style":{"styleIdForText":"StyleId:8:486","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Medium","fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":14.0,"fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:486","paragraphSpacing":10.0,"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.609375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.72,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0739994049072,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"},{"key":["title0"],"value":{"characterStyleOverrides":[],"characters":"From First Session to Daily Habit","style":{"styleIdForText":"StyleId:14:1443","fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1443","fontSize":54.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1443","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.8000030517578,"lineHeightPercent":86.14501953125,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2118:2129"}]},"2030:2573":{"key":"1daef0752a5c049066ebb53615eb64f4d27c6bac","name":"Body 2","styleType":"TEXT","remote":true,"description":"","id":"2030:2573","assetId":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2030:2369":{"key":"a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724","name":"Body 1","styleType":"TEXT","remote":true,"description":"","id":"2030:2369","assetId":"StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":12.0,"listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.2000007629395,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.6800003051758,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"2118:2120":{"mainComponentId":"2117:1754","type":"INSTANCE","id":"2118:2120","name":"text block secondary with subtitle","absoluteBoundingBox":{"x":-2439.0,"y":3604.58618164062,"width":1210.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":3604.58618164062,"width":1210.0,"height":168.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,3504.58618164062]],"size":{"x":1210.0,"y":168.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2118:2120;382:4778","I2118:2120;382:4779","I2118:2120;382:4780"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":168.0}},"componentId":"2117:1754"},{"key":["heading 30"],"value":{"characterStyleOverrides":[],"characters":"Solution 1: The Sapphires Economy","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["heading 31"],"value":{"characterStyleOverrides":[],"characters":"Economy","style":{"styleIdForText":"StyleId:226:9047","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:226:9047","fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:226:9047","fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":93.0232620239258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null,"visible":false},"componentId":"2117:1754"},{"key":["text0"],"value":{"characterStyleOverrides":[],"characters":"To give Sapphires an earning mechanic with real habit-forming teeth, I designed a daily login streak system. Log in each day and earn Sapphires. Complete an episode on that day and earn a 2X bonus. The mechanic created a simple, repeatable daily ritual — the kind of low-friction habit loop that sits at the core of every successful retention system, from Duolingo's streaks to fitness app check-ins.\n\nThe streak was supported by a new Rewards screen that made progress visible and satisfying, giving new users an immediate sense of reward and a reason to return tomorrow.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2117:1754"}]},"2119:2421":{"mainComponentId":"2119:2387","type":"INSTANCE","id":"2119:2421","name":"image square","overrideKey":"17:52","absoluteBoundingBox":{"x":70.0,"y":3214.41845703125,"width":570.0,"height":570.000061035156},"targetAspectRatio":{"x":564.0,"y":564.0},"isolatedAbsoluteRenderBounds":{"x":70.0,"y":3214.41845703125,"width":570.0,"height":570.000061035156},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,590.0]],"size":{"x":570.0,"y":570.000061035156},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":590.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2119:2421;17:28"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":570.0,"y":570.000061035156}},"componentId":"2119:2387"}]},"2120:3178":{"mainComponentId":"2061:15620","type":"INSTANCE","id":"2120:3178","name":"header","absoluteBoundingBox":{"x":-1101.0,"y":100.0,"width":742.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":-1101.0,"y":100.0,"width":742.0,"height":80.0},"relativeTransform":[[1.0,0.0,29.0],[0.0,1.0,0.0]],"size":{"x":742.0,"y":80.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I2120:3178;2061:15623","I2120:3178;2061:15626","I2120:3178;2061:15629"],"componentSetId":"496:2579","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":742.0,"y":80.0},"interactions":[{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"2061:15620"},{"key":["LEFT0"],"value":{"interactions":[{"id":{"sessionID":2061,"localID":15634},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":445,"localID":2508},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":175,"localID":1348},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":14,"localID":1899},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"2061:15620"}]},"2057:2157":{"type":"RECTANGLE","id":"2057:2157","name":"image hero","overrideKey":"361:10558","absoluteBoundingBox":{"x":-16382.0,"y":5205.7607421875,"width":1160.0,"height":640.0},"isolatedAbsoluteRenderBounds":{"x":-16382.0,"y":5205.7607421875,"width":1160.0,"height":640.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1160.0,"y":640.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"97d8699e4cd34e5e72851d52634a03281e54fa83","originalImageWidth":3000,"originalImageHeight":1800,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"UI screenshots","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"2045:3223":{"id":"2045:3223","type":"VARIABLE","assetId":"VariableID:2045:3223","name":"padding_mobile","resolvedType":"FLOAT","variableCollectionId":"VariableCollectionId:270:1523","codeSyntax":{},"valuesByMode":{"270:0":20.0}},"2117:1761":{"type":"FRAME","id":"2117:1761","name":"Desktop","absoluteBoundingBox":{"x":-2474.0,"y":100.0,"width":1280.0,"height":6283.0},"isolatedAbsoluteRenderBounds":{"x":-2474.0,"y":100.0,"width":1280.0,"height":6283.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":6283.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.976470589637756,"b":0.976470589637756,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["2117:1762"]},"14:1443":{"key":"22135fe4a5a0fc024ba7f1f2c7b45ed016e8b23b","name":"Header 0","styleType":"TEXT","remote":false,"description":"","id":"14:1443","assetId":"StyleId:14:1443","type":"STYLE","style":{"fontFamily":"Vollkorn","fontPostScriptName":"Vollkorn-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":54.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.8000030517578,"lineHeightPercent":86.14501953125,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"fontSize":54.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":64.8000030517578,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"496:2610":{"type":"TEXT","id":"496:2610","name":"Email","absoluteBoundingBox":{"x":-18769.0,"y":5886.0,"width":45.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-18767.08984375,"y":5893.00634765625,"width":41.6875,"height":14.1455078125},"relativeTransform":[[1.0,0.0,30.0],[0.0,1.0,-4.0]],"size":{"x":45.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Email","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","listSpacing":12.0,"style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"mailto:georgerodgers@gmail.com","openInNewTab":true},"listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2057:2068":{"type":"TEXT","id":"2057:2068","name":"My Role","overrideKey":"338:4942","absoluteBoundingBox":{"x":-18875.0,"y":4499.0,"width":206.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":-18873.923828125,"y":4503.0908203125,"width":55.80859375,"height":13.9775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":206.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2030:2370":{"type":"TEXT","id":"2030:2370","name":"Button 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":24.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":24.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","listSpacing":12.0,"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.6399993896484,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"335:3155":{"type":"TEXT","id":"335:3155","name":"Tag Home","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":0.298295468091965,"y":3.27272701263428,"width":14.5525579452515,"height":11.3181819915771},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":22.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.78125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.75,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.5227270126343,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2117:1760":{"type":"WEBPAGE","id":"2117:1760","name":"/dorian-retention","absoluteBoundingBox":{"x":-2538.0,"y":0.0,"width":2711.0,"height":6800.0},"isolatedAbsoluteRenderBounds":{"x":-2538.0,"y":0.0,"width":2711.0,"height":6800.0},"relativeTransform":[[1.0,0.0,-2538.0],[0.0,1.0,0.0]],"size":{"x":2711.0,"y":6800.0},"fills":[{"opacity":0.0470588244497776,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2117:1761","2120:3176","2120:3274"]},"2057:2134":{"type":"TEXT","id":"2057:2134","name":"Body 1 bold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":31.0799999237061,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.2000007629395,"lineHeightPercent":122.291084289551,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2120:3275":{"type":"FRAME","id":"2120:3275","name":"STACK","absoluteBoundingBox":{"x":-265.5,"y":100.0,"width":375.0,"height":4766.0},"isolatedAbsoluteRenderBounds":{"x":-265.5,"y":100.0,"width":375.0,"height":6489.82763671875},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":375.0,"y":4766.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-187.0,"sizeFraction":0.5},"right":{"pixelOffset":188.0,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","maxWidth":375.0,"strokes":[],"effects":[],"boundVariables":{"itemSpacing":{"type":"VARIABLE_ALIAS","id":"VariableID:2120:3371"},"paddingLeft":{"type":"VARIABLE_ALIAS","id":"VariableID:2045:3223"},"paddingRight":{"type":"VARIABLE_ALIAS","id":"VariableID:2045:3223"}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2120:3276","2120:3277","2120:3278","2120:3279","2120:3280","2120:3281","2120:3282","2120:3283","2120:3286","2120:3287","2120:3288","2120:3289","2120:3290","2120:3291","2120:3292","2120:3293","2120:3294"]},"2120:3279":{"mainComponentId":"2057:2078","type":"INSTANCE","id":"2120:3279","name":"project stats module","absoluteBoundingBox":{"x":-245.5,"y":635.827575683594,"width":335.0,"height":185.0},"isolatedAbsoluteRenderBounds":{"x":-245.5,"y":635.827575683594,"width":335.0,"height":185.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,535.827575683594]],"size":{"x":335.0,"y":185.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["I2120:3279;331:1503"],"componentSetId":"2057:2051","componentProperties":{"Property 1":{"value":"mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":335.0,"y":185.0}},"componentId":"2057:2078"},{"key":["cells0","team0","The Core Team0"],"value":{"characterStyleOverrides":[],"characters":"The Core Team","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"},{"key":["cells0","team0","VP of Content VP of Marketing Director of PM Lead Engineer0"],"value":{"characterStyleOverrides":[],"characters":"VP of Content\nVP of Marketing\nDirector of PM\nVP of Engineering","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0999984741211,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":110.933334350586,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0],"lineStyleOverrides":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"},{"key":["cells0","tools0","Tools0"],"value":{"characterStyleOverrides":[],"characters":"Tools","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"},{"key":["cells0","tools0","Figma0"],"value":{"characterStyleOverrides":[],"characters":"Figma","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"},{"key":["cells0","role0","My Role0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"},{"key":["cells0","role0","User Research Product Design0"],"value":{"characterStyleOverrides":[],"characters":"User Research\nProduct Design\nVisual Design & Animation","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"2057:2078"}]},"2117:1764":{"mainComponentId":"2057:2156","type":"INSTANCE","id":"2117:1764","name":"image hero","absoluteBoundingBox":{"x":-2439.0,"y":230.0,"width":1210.0,"height":667.586181640625},"targetAspectRatio":{"x":1160.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":230.0,"width":1210.0,"height":667.586181640625},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,130.0]],"size":{"x":1210.0,"y":667.586181640625},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"children":["I2117:1764;361:10558"],"componentProperties":{},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"size":{"x":1210.0,"y":667.586181640625}},"componentId":"2057:2156"},{"key":["image hero0"],"value":{"boundVariables":{"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:2029:2358"}}},"cornerRadius":null,"rectangleCornerRadiiIndependent":true},"componentId":"2057:2156"}]},"2120:3177":{"type":"FRAME","id":"2120:3177","name":"STACK","absoluteBoundingBox":{"x":-1130.0,"y":100.0,"width":800.0,"height":4766.0},"isolatedAbsoluteRenderBounds":{"x":-1130.0,"y":100.0,"width":800.0,"height":5007.51708984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":4766.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"itemSpacing":{"type":"VARIABLE_ALIAS","id":"VariableID:2120:3370"},"paddingLeft":{"type":"VARIABLE_ALIAS","id":"VariableID:2045:3222"},"paddingRight":{"type":"VARIABLE_ALIAS","id":"VariableID:2045:3222"}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":30.0,"paddingLeft":30.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2120:3178","2120:3179","2120:3180","2120:3181","2120:3182","2120:3183","2120:3184","2120:3185","2120:3188","2120:3189","2120:3190","2120:3191","2120:3192","2120:3193","2120:3194","2120:3195","2120:3196"]},"2117:1789":{"mainComponentId":"2057:2107","type":"INSTANCE","id":"2117:1789","name":"text block secondary - goals","absoluteBoundingBox":{"x":-2439.0,"y":5715.7236328125,"width":1210.0,"height":308.0},"isolatedAbsoluteRenderBounds":{"x":-2439.0,"y":5715.7236328125,"width":1210.0,"height":308.0},"relativeTransform":[[1.0,0.0,35.0],[0.0,1.0,5615.7236328125]],"size":{"x":1210.0,"y":308.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I2117:1789;352:8755","I2117:1789;352:8756"],"componentSetId":"2057:2106","componentProperties":{"Property 1":{"value":"text + title","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"name":"text block secondary - goals","size":{"x":1210.0,"y":308.0}},"componentId":"2057:2107"},{"key":["Identifying the Opportunity0"],"value":{"characterStyleOverrides":[],"characters":"Reflection","style":{"styleIdForText":"StyleId:353:10384","fontFamily":"Volkhov","fontPostScriptName":"Volkhov-Regular","fontStyle":"Regular","responsiveTextStyleVariants":[{"minWidth":1100.0,"name":"Desktop","style":{"styleIdForText":"StyleId:353:10384","fontSize":38.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.53125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:353:10384","fontSize":28.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.8125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":38.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":49.0199966430664,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"},{"key":["I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.0"],"value":{"characterStyleOverrides":[],"characters":"The retention problem at Dorian wasn't really about currency or content. It was about meaning. New users churned because nothing in the early experience told them what they were building toward or made them feel like they were making real progress.\n\nThe systems I designed — streaks, goals, progression, level-ups — are all answers to the same underlying question that drives retention in games, in learning products, and in any app where habit formation is the goal: what am I working toward, and does my progress feel real?\n\nWhen the answer to that question is clear and emotionally satisfying, users come back. The 20% D7 lift is evidence of that. So is the fact that the system became a platform-level foundation that creators across dozens of games built their engagement strategies on top of.","style":{"styleIdForText":"StyleId:14:1444","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:14:1444","fontSize":19.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:14:1444","fontSize":17.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.1599998474121,"lineHeightPercent":126.293334960938,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.1200008392334,"lineHeightPercent":123.33332824707,"lineHeightPercentFontSize":148.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0,0,0,0,0],"lineStyleOverrides":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"styleOverrideTable":{},"text":null},"componentId":"2057:2107"}]},"2061:15631":{"type":"TEXT","id":"2061:15631","name":"LinkedIn","absoluteBoundingBox":{"x":-17932.0,"y":5769.5,"width":78.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":-17929.802734375,"y":5777.03369140625,"width":74.435546875,"height":15.61328125},"relativeTransform":[[1.0,0.0,116.0],[0.0,1.0,-0.5]],"size":{"x":78.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198317304253578,"g":0.198317304253578,"b":0.198317304253578,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:8:494","fontFamily":"Lato","fontPostScriptName":"Lato-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/george-rodgers-05a0391/","openInNewTab":false},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1000.0,"name":"Desktop","style":{"styleIdForText":"StyleId:8:494","fontSize":21.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:8:494","fontSize":15.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.0,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"RIGHT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":29.3999996185303,"lineHeightPercent":116.666664123535,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2029:2359":{"key":"9976738f8fdb6071dd1e8667d4a81420b2de9226","name":"Tag 1","styleType":"TEXT","remote":true,"description":"","id":"2029:2359","assetId":"StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029","type":"STYLE","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5738639831543,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"paragraphSpacing":14.0,"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"paragraphSpacing":10.0,"fontSize":20.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.4375,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}]},"2008:6742":{"type":"TEXT","id":"2008:6742","name":"Header 2 light","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":25.0},"isolatedAbsoluteRenderBounds":{"x":0.589133560657501,"y":4.72727203369141,"width":24.0426139831543,"height":19.8068180084229},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":25.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.5,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":26.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.46875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.4147720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2057:2108":{"type":"TEXT","id":"2057:2108","name":"Identifying the Opportunity","overrideKey":"352:8755","absoluteBoundingBox":{"x":-16372.0,"y":-165.0,"width":1140.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":-16369.84765625,"y":-130.872863769531,"width":392.0234375,"height":29.3501358032227},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1140.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Identifying the Opportunity","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontSize":36.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.1875,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930","fontSize":30.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.15625,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}}],"fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"BOTTOM","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":36.3068161010742,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2057:2078":{"type":"COMPONENT","id":"2057:2078","name":"Property 1=mobile","overrideKey":"331:1502","absoluteBoundingBox":{"x":-18875.0,"y":4679.0,"width":345.0,"height":198.0},"isolatedAbsoluteRenderBounds":{"x":-18875.0,"y":4679.0,"width":345.0,"height":198.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,395.0]],"size":{"x":345.0,"y":198.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":2.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.0,14.0,14.0,14.0],"cornerRadius":14.0,"layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["2057:2079"],"componentSetId":"2057:2051"}},"assetIdToGuid":{"VariableID:ad5c002c5c7a61d64c0245c1a43b5701f173cbea/566:488":"2057:2098","VariableCollectionId:3c4dc1fc479285f951b1a718f13039c6588f5ab4/566:477":"2057:2007","VariableID:2030:2655":"2030:2655","VariableID:2045:3223":"2045:3223","VariableID:2029:2358":"2029:2358","VariableID:c38c3f0867592b89f7df998b978e78370d4d6e86/566:497":"2057:2008","VariableID:2119:2492":"2119:2492","VariableID:2120:3371":"2120:3371","CodeComponentId:045adb8739b257fb4317e6e163b75a55aec729e7/210:3":"311:1409","StyleId:613a7d2142e6040691428898a07ff1b66897b49f/2115:664":"2120:2713","StyleId:189ec26bae51e4b63ea2b3b5bac62dcaba08314c/353:24354":"2029:2360","StyleId:520c0ca10074ac98c4ef5026e7ec2cb3282567cb/382:990":"2057:2101","StyleId:9976738f8fdb6071dd1e8667d4a81420b2de9226/515:18029":"2029:2359","StyleId:e34d2e30754cf9258278d250026384a89c3d8c8d/382:930":"2030:2368","StyleId:1daef0752a5c049066ebb53615eb64f4d27c6bac/226:25359":"2030:2573","StyleId:8:486":"8:486","StyleId:14:1443":"14:1443","VariableCollectionId:270:1523":"270:1523","StyleId:14:1444":"14:1444","StyleId:2120:3175":"2120:3175","StyleId:8:494":"8:494","VariableID:2120:3370":"2120:3370","StyleId:226:9047":"226:9047","VariableID:2045:3222":"2045:3222","StyleId:10:566":"10:566","StyleId:353:10384":"353:10384","StyleId:a2ec0366ca4a4e31c5ccfdb2f40cd155cc073724/565:180":"2030:2369","StyleId:64042e8341b80706352f5b6e4a26af64af02301d/2118:806":"2120:2714"},"guidToUrl":{"14:1773":"/about","222:8488":"/dorian-ai","271:2149":"/password-ai","354:10425":"/testingground","445:2508":"/","2028:1981":"/perfect-table","282:2200":"/password-tnt","126:820":"/spore","2057:2169":"/wizards-of-numeria","2117:1760":"/dorian-retention"},"fonts":{"Lato:Regular":{"id":"Lato-Regular_1","url":"/_woff/v2/Lato-Regular_1/Lato-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/Lato-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Lato-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Lato-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Lato-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Lato-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Lato-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Lato-Regular_1-rest.woff2"}]}},"Vollkorn:Medium":{"id":"Vollkorn_wght__2","url":"/_woff/v2/Vollkorn_wght__2/Vollkorn_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Vollkorn_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Vollkorn_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Vollkorn_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Vollkorn_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Vollkorn_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Vollkorn_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Vollkorn_wght__2-rest.woff2"}]}},"Inter:Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Volkhov:Regular":{"id":"Volkhov-Regular_1","url":"/_woff/v2/Volkhov-Regular_1/Volkhov-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/Volkhov-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Volkhov-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Volkhov-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Volkhov-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Volkhov-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Volkhov-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Volkhov-Regular_1-rest.woff2"}]}},"Vollkorn:Regular":{"id":"0d6404cb59f9ef43a696bc4f54be644e82b1ccba","url":"0d6404cb59f9ef43a696bc4f54be644e82b1ccba","source":2,"italic":false,"weight":400},"Inter:Medium":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter:Light":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":300,"variationAxes":[{"tag":"wght","value":300.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter:Regular":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter:Semi Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Volkhov:Bold":{"id":"Volkhov-Bold_1","url":"/_woff/v2/Volkhov-Bold_1/Volkhov-Bold_1.woff2","source":1,"italic":false,"weight":700,"subsets":{"baseUrl":"/_woff/v2/Volkhov-Bold_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Volkhov-Bold_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Volkhov-Bold_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Volkhov-Bold_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Volkhov-Bold_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Volkhov-Bold_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Volkhov-Bold_1-rest.woff2"}]}}},"assets":{"69c1e2f946291f14bd1527842a434fe7768f1b90":{"type":"PAINT_ASSET","url":"69c1e2f946291f14bd1527842a434fe7768f1b90.png","size":{"x":0.0,"y":0.0}},"e9c4f46b19f19193d65854c30d9fc7d7ea631e38":{"type":"PAINT_ASSET","url":"e9c4f46b19f19193d65854c30d9fc7d7ea631e38.png","size":{"x":1200.0,"y":1200.0}},"6cde5f862c4a15cb85f4fc73c69a835e2f4bcb98":{"type":"GENERATED_ASSET","url":"6cde5f862c4a15cb85f4fc73c69a835e2f4bcb98.svg","size":{"x":1180.0,"y":80.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"cc669e34c4db7739ce9a7276bbb232cf33070102":{"type":"GENERATED_ASSET","url":"cc669e34c4db7739ce9a7276bbb232cf33070102.svg","size":{"x":338.0,"y":80.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"e3317fde589279cf84669e98fb23cbd1fb2aaec6":{"type":"GENERATED_ASSET","url":"e3317fde589279cf84669e98fb23cbd1fb2aaec6.svg","size":{"x":742.0,"y":80.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"a4ee5585302bd785e065adda59bcc3349cba3ed9":{"type":"PAINT_ASSET","url":"a4ee5585302bd785e065adda59bcc3349cba3ed9.png","size":{"x":2048.0,"y":2048.0}},"bdd9a5a6dba46658e0f488df7a94cac8cda8a714":{"type":"GENERATED_ASSET","url":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714.svg","size":{"x":30.3891906738281,"y":16.1094455718994},"offsets":{"left":{"value":-2.39515345672081,"unit":"PERCENT"},"right":{"value":-2.39515921165203,"unit":"PERCENT"},"top":{"value":-9.92888875885614,"unit":"PERCENT"},"bottom":{"value":-5.13858745020372,"unit":"PERCENT"}},"format":"SVG"},"5a68331379a6e583f77ff23c144fe839e52663ee":{"type":"PAINT_ASSET","url":"5a68331379a6e583f77ff23c144fe839e52663ee.png","size":{"x":1200.0,"y":1200.0}},"28741143e9b16769855b2602fda83b5cf45cf60b":{"type":"PAINT_ASSET","url":"28741143e9b16769855b2602fda83b5cf45cf60b.png","size":{"x":1200.0,"y":1200.0}},"6b0cc886744c3c9f018a2e0ac077dd9065054510":{"type":"PAINT_ASSET","url":"6b0cc886744c3c9f018a2e0ac077dd9065054510.png","size":{"x":2048.0,"y":2048.0}},"7e82e4c0f7d5c2675260b37321d2775ce2f8f4e8":{"type":"PAINT_ASSET","url":"7e82e4c0f7d5c2675260b37321d2775ce2f8f4e8.png","size":{"x":0.0,"y":0.0}},"474c557a92cc11c4ee48951fd25ec9f661bd1c8f":{"type":"PAINT_ASSET","url":"474c557a92cc11c4ee48951fd25ec9f661bd1c8f.png","size":{"x":0.0,"y":0.0}},"ff7ddf436c719a4f24f6a89965be4116a5892dda":{"type":"GENERATED_ASSET","url":"ff7ddf436c719a4f24f6a89965be4116a5892dda.svg","size":{"x":30.3891906738281,"y":16.1094455718994},"offsets":{"left":{"value":-2.39515345672081,"unit":"PERCENT"},"right":{"value":-2.39515921165203,"unit":"PERCENT"},"top":{"value":-9.92888875885614,"unit":"PERCENT"},"bottom":{"value":-5.13858745020372,"unit":"PERCENT"}},"format":"SVG"},"97d8699e4cd34e5e72851d52634a03281e54fa83":{"type":"PAINT_ASSET","url":"97d8699e4cd34e5e72851d52634a03281e54fa83.png","size":{"x":3000.0,"y":1800.0}},"736d0a4119102daf3208a11a536a4ada763d6027":{"type":"PAINT_ASSET","url":"736d0a4119102daf3208a11a536a4ada763d6027.png","size":{"x":3000.0,"y":1800.0}},"3cb9d88caaf04e47e9b7bab22b250edcaab9845f":{"type":"GENERATED_ASSET","url":"3cb9d88caaf04e47e9b7bab22b250edcaab9845f.svg","size":{"x":390.0,"y":80.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"f6bc953f6e50845b0262b0f75494b2fd3724752c":{"type":"GENERATED_ASSET","url":"f6bc953f6e50845b0262b0f75494b2fd3724752c.svg","size":{"x":1160.0,"y":80.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"6bd6f48f89ed6ece454c3d158359df6cbb8c5a96":{"type":"VIDEO_ASSET","url":"6bd6f48f89ed6ece454c3d158359df6cbb8c5a96","size":{"x":52.0,"y":52.0}},"a8c7a5bef36edccb2ba8dbe1f7d4548b82cc5943":{"type":"GENERATED_ASSET","url":"a8c7a5bef36edccb2ba8dbe1f7d4548b82cc5943.png","size":{"x":32.0,"y":32.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"}},"stablePathToAssetInfo":{"2057:2161":{"hash":"ff7ddf436c719a4f24f6a89965be4116a5892dda"},"2061:15623":{"hash":"6cde5f862c4a15cb85f4fc73c69a835e2f4bcb98"},"496:2645":{"hash":"f6bc953f6e50845b0262b0f75494b2fd3724752c"},"I2120:3294;50:570":{"hash":"ff7ddf436c719a4f24f6a89965be4116a5892dda"},"I2120:3178;2061:15623":{"hash":"e3317fde589279cf84669e98fb23cbd1fb2aaec6"},"I2120:3196;50:573":{"hash":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714"},"I2117:1763;496:2645":{"hash":"f6bc953f6e50845b0262b0f75494b2fd3724752c"},"I2120:3196;50:570":{"hash":"ff7ddf436c719a4f24f6a89965be4116a5892dda"},"2061:15643":{"hash":"3cb9d88caaf04e47e9b7bab22b250edcaab9845f"},"I2120:3294;50:573":{"hash":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714"},"I2120:3276;2061:15643":{"hash":"cc669e34c4db7739ce9a7276bbb232cf33070102"},"311:1395":{"hash":"a8c7a5bef36edccb2ba8dbe1f7d4548b82cc5943"},"I2117:1790;50:573":{"hash":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714"},"2057:2163":{"hash":"bdd9a5a6dba46658e0f488df7a94cac8cda8a714"},"I2117:1790;50:570":{"hash":"ff7ddf436c719a4f24f6a89965be4116a5892dda"}},"animateRootIds":[],"siteSettings":{"title":"George Rodgers | UX Designer Turning Learning From Chore to Habit","scalingMode":"REFLOW","customCodeHeadEnd":"<script\n  src=\"https://unpkg.com/@lottiefiles/dotlottie-wc@latest/dist/dotlottie-wc.js\"\n  type=\"module\"\n></script>","faviconFilename":"a8c7a5bef36edccb2ba8dbe1f7d4548b82cc5943.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":"9481247fde8c19faff6b8bf4180d3749fc2a1c54"}